Job Description

1. Website Management

• Overseeing Website Operations: Ensuring the website runs smoothly, including managing uptime and performance.
• Content Management: Updating product descriptions, images, and other content to keep the site engaging and accurate.
• User Experience: Ensuring the website is user-friendly, responsive, and optimized for various devices.

2. Product Management

• Inventory Management: Monitoring stock levels and coordinating with the supply chain to prevent stockouts or overstock situations.
• Product Listings: Creating and managing product listings, ensuring they are accurate and appealing to customers.

3. Marketing and Sales

• Digital Marketing: Planning and executing digital marketing campaigns, including SEO, SEM, email marketing, social media, and display advertising.
• Promotions and Discounts: Designing and implementing promotional offers and discounts to attract and retain customers.
• Data Analysis: Analyzing sales data and web analytics to identify trends, customer behavior, and opportunities for growth.

4. Customer Service

• Customer Support: Managing customer service inquiries, resolving complaints, and ensuring customer satisfaction.
• Returns and Refunds: Overseeing the returns process, ensuring it is handled efficiently and customer-friendly.

5. Order Fulfillment

• Order Processing: Ensuring orders are processed accurately and timely, coordinating with logistics and warehouse teams.
• Shipping and Delivery: Managing shipping processes to ensure timely and cost-effective delivery of products.

6. Vendor and Supplier Management

• Supplier Relations: Building and maintaining relationships with suppliers to ensure reliable sourcing of products.
• Negotiation: Negotiating terms, prices, and contracts with vendors and suppliers.

7. Financial Management

• Budgeting: Managing the e-commerce budget, including marketing spend, operational costs, and revenue targets.
• Reporting: Preparing financial reports to track performance and profitability.

8. Technology and Innovation

• Tech Integration: Implementing and managing e-commerce technologies and tools, such as payment gateways, CRM systems, and analytics platforms.
• Innovation: Staying updated with the latest e-commerce trends and technologies to ensure the business remains competitive.

9. Compliance and Security

• Data Protection: Ensuring customer data is secure and compliant with data protection regulations.
• Legal Compliance: Adhering to all relevant laws and regulations related to e-commerce and online transactions.

Skills and QualificationsTo excel in these roles, an e-commerce executive typically needs:

• Technical Skills: Proficiency in e-commerce platforms (e.g., Shopify, Magento), analytics tools (e.g., Google Analytics), and digital marketing tools.
• Analytical Skills: Strong ability to analyze data and make data-driven decisions.
• Customer Focus: A strong focus on customer satisfaction and experience.
• Project Management: Excellent project management skills to handle multiple tasks and deadlines.
• Communication Skills: Strong written and verbal communication skills for interacting with customers, suppliers, and internal teams.

IPD PLACEMENTS