Job Description

:

- Product Marketing Manager

About Docquity :

We are building and growing the Product team at Docquity. Docquity is Southeast Asia\'s largest professional community of healthcare professionals. Our single-minded purpose is to build a trusted digital healthcare platform to elevate patient outcomes and, ultimately, build healthier lives.

Docquity connects healthcare professionals to help them be more collaborative, productive, and impactful and partners with companies to reach, educate and gain insights. Docquity has more than 350,000 healthcare professionals and has offices in India, Indonesia, the Philippines, Malaysia, Singapore, Thailand, Vietnam, and Taiwan.

About the role :

A product marketing manager is responsible for the marketing of a company\'s products or services. This includes identifying target markets, developing marketing campaigns, and tracking the success of marketing efforts. Your role is to promote these feature(s) across multiple stakeholders so that the same could be leveraged by them in the right way.

Expectations from you :

- Conducting market research to identify HCP needs and preferences

- Developing product positioning and messaging strategies

- Collaborating with product management to define product features and requirements

- Creating marketing materials such as sales collateral, website content, and product demonstrations

- Developing and managing product launch plans

- Collaborating with sales and business development teams to support sales efforts

- Analyzing market trends and competitive activity to inform marketing strategy

- Measuring and reporting on the effectiveness of marketing campaigns

- Managing budgets and resources for marketing programs

Skills required :

- Good communication skills along with the ability to effectively collaborate with cross functional teams

- Degree in Engineering and MBA (Marketing)

- Relevant work experience of 5+Years in product marketing preferably in healthcare / Life sciences domain or B2C space

Culture at Docquity :

While we have been growing fast, we are still small enough that everyone makes a pivotal difference. We care less about hours worked and more about the outcome - and the impact you make. We have worked hard to create an autonomous working culture emphasizing work/life balance and a fun working environment.

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