To enable transformation in the field by building scale distribution at optimized costs leveraging sales automation and building the capability of the team.- Drive and sustain GTM transformation initiatives to enhance distribution.
- Lead sales automation efforts and maintain related processes.
- Manage distributor appointment, management, and ROI processes.
- Monitor and control sales-related cost lines and budgets.
- Drive and sustain sales and distribution (S&D) KPIs.
- Devise GTM strategies to grow New Distribution (ND) and Wide Distribution (WD).
- Develop and implement account cracking plans and performance management.
- Enhance S&D infrastructure quality and development.
- Identify and implement best practices from peer FMCG companies.
- Drive sales processes, including ideal call steps and coaching calendars.
- Define sales force training objectives, develop content, and execute training.
- Conduct market visits to coach field teams on capability priorities.
- Ensure successful roll-out and implementation of GTM transformation initiatives.
- Lead change management and identify risk mitigation mechanisms.One of the world's largest FMCG companies|Leadership Level
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