Job Description

Director of GrowthJob Summary:We are seeking a highly skilled and experienced Director of Growth to lead ourdemand generation marketing efforts of our rapidly growing technology company. In this hands-on Marketing Director role, you will be responsible for developing and executing a comprehensive marketing strategy, driving lead generation, analyzing marketing performance metrics, and building and managing a team of marketers, analysts and GTM experts. You will collaborate with multiple internal teams and agencies to lead all aspects of marketing to include; demand generation, digital marketing, content creation, branding, customer marketing, sales enablement, website, events and PR. You will be responsible for lead generation funnel strategies to maximize online subscription sales across SMB and MidMarket audiences. This role requires advanced experience with inbound funnel strategies using creative, content, data and analytics to convert traffic into leadsResponsibilities:

• Entrepreneurial mindset
• 5+ years experience building, leading and executing the overall marketing strategy.
• Build, lead and mentor a team of marketers across demand generation, content marketing,customer marketing, partner marketing, events, branding, PR and more.
• Collaborate with sales, product, customer success and leadership to drive new business
• Be at the forefront of new funnel marketing technologies and strategies to innovate, improve efficiency, and increase results.
• Own the strategy and execution of ABM marketing campaigns
• Analyze marketing performance metrics and use data-driven insights to optimize marketing campaigns and initiatives.
• Ownership of the customer funnel journey through all marketing touchpoints.
• Manage marketing and web agencies, contractors, vendors, and the overall marketing budget.

Requirements:

• Bachelor\'s degree in Marketing, Communications, Business, or related field.
• 7-10 years of total marketing experience, with a proven track record of success in driving revenue growth through marketing.
• Passionate and proactive: a driven, self-starter who can work independently and as part of a team.
• Former B2B technology marketing experience is a must.
• SaaS experience is preferred.
• Full-stack marketing experience
• Agency management and accountability experience
• Have designed, crafted, and organized integrated campaigns such as webinars, podcasts, email marketing, digital across the entire customer lifecycle
• Demonstrated experience and comfort owning a revenue and pipeline number
• Stay up-to-date with the latest trends and best practices in SaaS marketing to ensure that the company remains competitive in the market.
• Outstanding verbal and written communications skills

What working at SMS Magic Offers?At SMS Magic, people growth is parallel to company\xe2\x80\x99s growth and our work culture supportsour commitment to creating a world class CRM messaging company. Our work culture isbuilt on high-performance teaming - where everyone can achieve their potential andcontribute to building a better working world for our people and our clients.We offer a sense of balance, we want our people to be active, healthy, and happy, not justin their jobs but in their lives outside of work. Our competitive compensation packagewhere you\xe2\x80\x99ll be rewarded based on your performance and recognized for the value youbring to our business. In addition, we do our best to make your time with us a rewardinglearning experience that helps you grow as an individual.Plus, we offer\xe2\x97\x8f The freedom and flexibility to handle your role in a way that\xe2\x80\x99s right for you\xe2\x97\x8f Gain exposure to a dynamic and growing global business environment\xe2\x97\x8f Exposure to innovative and cutting-edge technology and tools\xe2\x97\x8f Scope to showcase one\xe2\x80\x99s analytical capabilities and make high impactcontributions to Business teamsWhenever you join, however long you stay, the exceptional SMS Magicexperience lasts a lifetime. Recognized as industry leader, we continually striveto be a great place to work and with a commitment to hiring and developing themost passionate people, we\xe2\x80\x99ll make our ambition to be the \xe2\x80\x9cWorld\xe2\x80\x99s bestMessaging Partner\xe2\x80\x9d a reality.Powered by JazzHR

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