Job Description

Job Summary:
The Director of Marketing is a leadership role responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role involves overseeing the entire marketing department, collaborating with cross-functional teams, and ensuring alignment with the organization\'s goals. Key Responsibilities:

• Strategic Planning:
• Develop and implement a comprehensive marketing strategy aligned with organizational goals.
• Analyze market trends, customer needs, and competitive landscape to identify growth opportunities.
• Team Leadership:
• Lead and inspire a team of marketing professionals.
• Foster a collaborative and innovative work environment.
• Provide guidance, mentorship, and professional development opportunities for team members.
• Brand Management:
• Oversee the development and maintenance of the organization\'s brand identity.
• Ensure consistent brand messaging across all marketing channels.
• Campaign Development and Execution:
• Plan and execute multi-channel marketing campaigns to drive brand awareness and lead generation.
• Monitor and analyze campaign performance, adjusting strategies as needed.
• Digital Marketing:
• Oversee digital marketing initiatives, including SEO, SEM, social media, and email marketing.
• Stay abreast of digital marketing trends and technologies.
• Product Marketing:
• Collaborate with product teams to develop effective product positioning and messaging.
• Drive go-to-market strategies for new product launches.
• Market Research and Analysis:
• Conduct market research to identify customer needs, preferences, and industry trends.
• Use data and analytics to inform marketing strategies and decision-making.
• Budget Management:
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor expenses and measure ROI on marketing initiatives.
• Cross-functional Collaboration:
• Collaborate with sales, product development, and other departments to ensure alignment of marketing strategies with overall business objectives.
• Public Relations and Communications:
• Oversee PR activities to enhance the organization\'s public image.
• Manage relationships with media outlets and key influencers.

Qualifications:

• Bachelor\'s or Master\'s degree in Marketing, Business Administration, or related field.
• Proven experience in marketing leadership roles, preferably in a similar industry.
• Strong strategic thinking and problem-solving skills.
• Excellent leadership and team management abilities.
• Effective communication and interpersonal skills.
• Demonstrated ability to develop and implement successful marketing campaigns.
• Proficiency in marketing software and analytics tools.

Job Type: Full-time Salary: 75,000.00 - 200,000.00 per month Schedule:

• Day shift

Experience:

• MARKETING: 10 years (Preferred)

Work Location: In person Speak with the employer
+91 8452950795