Job Description

Director - Marketing- Bangalore/Chennai.

Note : Apply only female candidates.

Looking candidates form B2B cloud-based Software as a Service (SaaS) for the consumer goods industry offering faster Route-to-Market solutions.

Position Description:

- Developing and implementing a cohesive marketing strategy and plan to increase brand awareness.

- Identify and plan impactful marketing strategies/materials with more emphasis on Digital Marketing.

- Build, manage and coach a high-performing marketing team.

- Drive the implementation of marketing campaigns that meet business objectives and drive leads.

- Collaborate with market researchers and analysts to gather customer insights.

- Conduct market analysis to identify challenges and opportunities for growth.

- Build relationships with media and stakeholders through creative PR strategies.

- Participate in the quarterly and annual planning of the company\'s objectives and marketing budget.

- Monitor all marketing campaigns and improvise where necessary.

- Identify competitors and evaluate their strategies and positioning and devise counterstrategies.

- Work closely with the sales department to align sales and marketing strategies.

Qualifications:

- The ideal individual for this opportunity brings the following to the table:

- Overall 10+ years of experience with at 3+ years in leadership role.

- Master\'s degree in marketing, Communication, or similar relevant field.

- Experience in driving Global marketing strategy for Enterprise Product companies, experience in SaaS product company will be an advantage.

- Well-versed with Microsoft Office and Microsoft Excel

- Creative mind-set and should be able to drive brand positioning, graphics, presentations and other collaterals.

- Outstanding communication, presentation, and leadership skills.

- Critical thinker and problem-solving skills

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