Job Description

Lead - Content MarketingFirstsource Solutions is a leading provider of customized Business Process Management (BPM) services. Firstsource specialises in helping customers stay ahead of the curve through transformational solutions in order to reimagine business processes and deliver increased efficiency, deeper insights and superior outcomes.We are trusted brand custodians and long-term partners to 100+ leading brands with presence in the US, UK, Philippines and India. Our \'rightshore\' delivery model offers solutions covering complete customer lifecycle across Healthcare, Telecommunications & Media and Banking, Financial Services & Insurance verticals.Our clientele includes Fortune 500 and FTSE 100 companies.Job Overview:The Content Marketing Lead at Firstsource will play a pivotal role in shaping the organization\'s content strategy from inception to execution. This entails conducting thorough audience research, setting clear content goals and objectives, defining topics and formats, creating detailed editorial calendars and workflows, and ensuring alignment with overarching marketing and business strategies. With a keen eye for crafting compelling narratives, this leader will develop a coherent content vision that underpins the brand identity, value proposition, and customer journey.The ideal candidate must possess exceptional writing skills and serve as a managing editor, ensuring all content meets high-quality standards, resonates with the target audience, and aligns with brand guidelines. Their ability to craft engaging and persuasive content across various formats will be instrumental in driving audience engagement and brand recognition.Key Roles and Responsibilities:

• Conduct audience research and set content goals and objectives.
• Define content topics, formats/templates, and editorial calendars.
• Align content with overall marketing and business strategy
• Drive the production and delivery of high-quality, engaging, and relevant content for the Firstsource audiences.
• Manage and coordinate the content creation process, whether it\'s done in-house or outsourced, and ensure that the content meets the standards of quality, consistency, and accuracy.
• Supervise the management and maintenance of

, content inventories and audits, customer journey maps, SEO strategies, and competitive audit. * Edit, proofread, and optimize the content for SEO, readability, conversion and brand.

• Use various content management systems and tools to publish, update, and organize the content across different channels and platforms.
• Measure and evaluate the performance and impact of the published content.
• Use the data and insights to identify the strengths, weaknesses, opportunities, and threats of the content strategy and planning, and make data-driven decisions and recommendations for improvement.

• EDUCATION AND/OR EXPERIENCE
• 5+ years of relevant writing, editing, content strategy.
• Proficiency in MS Office and WordPress or other Content Management Software.
• Understanding of web publishing requirements.
• Editorial mindset with an ability to predict audience preferences.
• Strong writing and editing skills.
• Hands-on experience with SEO and web traffic metrics.
• Project management skills and attention to detail.
• Excellent communication and writing skills in English.
• BS/BA degree in Marketing, Journalism, or relevant field desired.

Reporting Structure:Reporting to : Harry Jose - SVP, Marketing

Firstsource Solutions