Job Description

Seeking a Director - Digital Planning for a Media & Entertainment company

Individual Accountabilities :

- Account Planning + Data + Content + Pricing and Packages + GTM

- Analyzing internal platform and sales data to arrive at rich insights related to content and consumer viewing trends

- Analyzing internal performance metrics to help in forecasting inventory & building packages

- Deep Dive analysis on Digital Adex to understand opportunities lost in terms of Missed clients

- Deep dive analysis of various categories and businesses to understand changes in spending patterns or seasonality

- Constantly monitor market & consumer behavior trends for evolving needs of marketers or advertisers

Customer Engagement :

- Help in building a strong research driven narrative around impact of advertising on Over the top (OTT) video platforms versus social media & User Generated Content. Represent Team in meetings with eternal stakeholders

- Build unified narrative by integrating various marketing and brand building solutions provided by internal teams

Revenue Growth and Management:

- Analysis of Revenue streams (Direct & Indirect) to understand meeting Projections & understanding Trends

- Connecting Revenue with consumption trends for trend & forecast analysis

- Updating revenue dashboards for teams\' access

People and Capability Development :

- Lead and supervise the subordinate to work towards team goal

- Work closely with cross functional teams for effective opportunity generation and management

Key Shared Accountabilities :

- Work closely with other verticals of Sales Planning and Strategy Team to ensure maximization of revenue opportunities

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