Job Description

About the Role:As a Director - Digital Marketing you will be responsible for demand generation through CleverTap\'s global digital marketing efforts that involve organic, paid digital, paid social, ABM etc. You\'ll lead a team of digital marketers and agencies that help us with these efforts. You will act as our in-house performance marketing thought leader and will leverage your experience and intuition to help navigate the performance marketing landscape and win.What you will do:- Build and scale Global Digital Marketing Demand Center for CleverTap- Own the development and implementation of CleverTap\'s organic, paid marketing, paid social, ABM strategy; presenting results to senior management- Design and implement models which predict ad performance (ROI)Deploy, monitor, and iterate campaigns flighted on the major networks- You will be responsible for content distribution, lead acquisition and conversion through digital channels- Deliver Performance Marketing Goals : - Plan all web, SEO/SEM, ABM and Paid Social ICP targeted campaigns & execute across all avenues- Measure and report performance of all digital marketing campaigns- Optimize and Own end-to-end email marketing and optimize campaigns to support funnel conversions- Work closely with the field marketing team in the regions to support their demand-generation initiatives- Identify trends and insights and optimize spend and performance based on the insights.- Own, integrate and maintain the martech stack for CleverTap and drive optimizations- Own end-to-end email marketing and optimize campaigns to support funnel conversions- Work closely with sales ops and other cross-functional teams to support various initiatives that drive growth- Run A/B tests, quick experiments and drive product-led growth initiativesWhat are we looking for?Must have:- MBA in Marketing from a reputed university, 10-12 years of experience in Digital Marketing- In-depth knowledge of SEO, Paid Digital, Paid Social, ABM and website analytics- Min 2 years of experience in leading performance marketing teams for B2B SaaS companies- Min 2 years of experience in planning and executing global performance marketing campaigns- Functional: Min 3 years of experience into team Management, Regular reporting with analysis, new initiatives, paid traffic performance, website traffic- Behavioral: Cross-team collaboration, internal & external communication, problem-solvingGood to have:- Working knowledge of of HTML, CSS, and JavaScript Experience in email marketingWhy join us?- Be a part of a global growth stage startup- Work in a fast-paced, dynamic environment where your contribution matters- You are passionate about technology and its impact on the high growth mobile technology space- Innovate at scale, with learning opportunitiesWhat is working at CleverTap like?- Be a part of a global category creator - hyper growth B2B SaaS startup- Work in a fast-paced, dynamic environment where your contribution matters- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team- Accountability and driving outcomes is the key to success- Your career here is limited by you and nothing else- Teamwork trumps individual success- You are passionate about experience technology and its impact on enabling growth- Innovate at scale, with learning opportunities and having fun along the way!About the Function:We are a team of Growth Pilots where everyone works together towards a common objective:P : Act with First PrinciplesI : Take InitiativeL : Seek to LearnO : Take Ownership of OutcomesT : Help Achieve TogetherS : Speak up then CommitAbout CleverTap:CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.The platform is powered by TesseractDB\xe2\x84\xa2 - the world\'s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John\'s, and Tesco.Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, S\xc3\xa3o Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta.For more information, visit or follow us on and .If you think you\'d be a good fit for this role, we\'d love for you to apply!CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.We\'re excited to showcase what we have to offer!

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