Job Description

Location(s): India

City/Cities: Gurugram

Travel Required: 00% - 25%

Relocation Provided: Yes

Job Posting End Date: May 22, 2023

Shift:

Summary:

The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. This role provides management for the development and execution of all market activation programs and actions within assigned brands, geographies and/or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, drives successful activation of programs and initiatives to achieve targeted value and growth objectives, and manages within a nominated sub-function or related sub-functions. We\xe2\x80\x99re looking for an experienced manager who is comfortable with budget management, policy recommendations and strategic planning.

Role Responsibilities

Build overall FPD strategy for the OU

Understand overall ambition, brand objectives and translate growth plans into customer engagement themes

Develop FPD strategy and use-cases where consumer data can drive commercial impact (e.g.: Product Innovation, Personalized offers/value)

Establish overall content strategy and manage content library design

Own impact scorecard across data, media performance, business impact and brand adoption; manage overall FPD budget FPD Acquisition

Build overall acquisition strategy and ensure that the right audience is targeted basis brand needs

Manage # attributes, cost per attribute, taxonomy, ROI

Manage budgeting and investments on platforms to increase FPD records FPD Enrichment & Activation

Own planning, strategizing and governance of usage of FPD data (inclusive of detailing experiences that need to be curated) for better marketing efficiencies

Develop action-oriented data enrichment strategy (considering attributes and platforms)

Subsequent analysis of activation & enrichment initiatives (segmentation, spend analysis, etc.) and building iterative T&L loops

Manage budgeting & investments for aligned activation & enrichment strategy Program Management and governance

Drive cross functional stakeholder alignment to ensure streamlined acquisition, enrichment and activation

Ensure effective collaboration with external agencies for content curation and management

Liaise with brand and IMX teams to ensure aligned objectives are being met

Consent management and other governance on activation and usage of FPD Tech Platform Development

Build strong relationships with media, digital & partners / key vendors across activation and technology to bring innovations that align with market business initiative

Critical Experience:

Deep experience in and understanding of digital marketing and marketing analytics (experience in analysis of consumer first party (FPD) dataset preferred)

• Experience with MarTech in areas such as DMP\xe2\x80\x99s, CDP, CRM data management

• Experience of owning and managing digital products/platforms (website/ app/ other content platforms) across brands

• Experience in project management and working in cross functional teams (strongly preferred)

Ability to engage with and drive key stakeholders to action and aligned goals

Experience with digital agency / vendor management and partnerships

Qualification:

10+ years of relevant experience in digital marketing, data driven marketing, big data and data analytics, data strategy, performance marketing and media activation.

Experience in leading cross functional teams and projects

Technical Skills:

Data Management: Must have strong skills in data management, including data collection, processing, and storage. They should be able to understand and manage data architectures, data pipelines, and databases.

Data Analysis: Must be able to analyze data using statistical tools, data visualization tools, and other analytical software. They should be able to identify trends, patterns, and insights from complex data sets.

Marketing Automation Tools: Should have experience working with marketing automation tools such as Salesforce, Marketo, Hubspot, or Eloqua. These tools are used to automate marketing campaigns, manage customer data, and track campaign performance.

Programming Skills: Knowledge of programming languages such as Python, R, or SQL is essential for a First Party Data - Digital Manager. They should be able to write queries, create data pipelines, and work with APIs.

Data Privacy and Compliance: Must be knowledgeable about data privacy and compliance regulations such as GDPR, CCPA, and HIPAA. They should be able to implement data governance policies that ensure compliance with these regulations.

Web Analytics: A First Party Data - Digital Manager must be proficient in web analytics tools such as Google Analytics, Adobe Analytics, or Mixpanel. They should be able to analyze website traffic, user behavior, and conversion rates to optimize marketing campaigns.

Cloud Computing: Knowledge of cloud computing platforms such as AWS, Azure, or Google Cloud Platform is desirable for a First Party Data - Digital Manager. They should be able to manage data pipelines, storage, and processing on cloud platforms.

Skills: Brand Architecture, Brand Positioning, Channel Management, Competitive Market Analysis, Creative Briefs, Digital Media Strategy, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, People Management, Problem Solving, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola