Job Description

Digital Marketing:

Proven work experience in digital marketing with a focus on content marketing, social media marketing and paid media campaigns.



• Develop and implement social media strategies across various platforms - facebook, Instagram, youtube, twitter.
• Manage all social media accounts, ensuring consistent brand messaging, high quality content, and customer queries.


o Analyse social media metrics, gain insights from market and customer behaviour using Sprinklr tool.



• Effectively manage paid media campaigns - ensuring on time execution, regular campaign performance monitoring and optimization of campaign performance.


o Data driven mindset, with ability to analyse KPIs and use insights for campaign optimization.



o Should have working knowledge of Google Adwords, Google DV360 Platform, Meta Ads Manager.



• Works closely with the internal teams and digital media agencies to achieve brand objectives.
• Identify growth opportunities and should be able be able to work with cross functional teams.
• Strong communication skills and ability to manage multiple projects simultaneously.
• Need to be well versed with website analytics tools - Google Analytics 4
• Solid understanding of SEO principles, keyword research, and content optimization.