Job Description

This role will be responsible for but not limited to the following: .

This role focuses on supporting ED in developing and implementing digital IEC strategies that enhance public health communication and education across Bihar through social media / Digital Media Channel.

• Collaborate with the SHSB to identify key public health messages and target audiences for IEC initiatives.
• Develop at least 2 comprehensive digital IEC strategies that utilize social media and other digital channels to enhance public health communication.
• Create engaging content, including graphics, videos, and written materials, tailored to various audiences.
• Monitor and analyze the effectiveness of digital campaigns, making data-driven adjustments as necessary.
• Coordinate with cross-functional teams to ensure consistent messaging across all platforms.
• Stay updated on emerging digital trends and tools to enhance communication strategies.
• Prepare reports on campaign performance and provide actionable insights for future initiatives.

Desirable Qualification & Experience

• Bachelor's degree in Communications, Public Health, Marketing, or a related discipline; Master's degree preferred.
• Proven experience in developing and executing digital communication strategies.
• Minimum of 5-7 years of experience in digital marketing, public health communication, or a related field.

Essential Skills:

• Strong understanding of digital marketing principles and best practices, particularly in the context of public health.
• Excellent written and verbal communication skills with a knack for storytelling.
• Proficiency in social media platforms and digital content creation tools (e.g., Adobe Creative Suite)
• Analytical skills to assess campaign performance and audience engagement metrics.

Travel: Open for Travel

Application process: Candidates interested in the role may apply with their updated resumes by filling out the application form here:

https://docs.google.com/forms/d/e/1FAIpQLSfxY3cgdFtsClaanLLGKodqwFRZc18zMU6JCE3_Lrht4n2ZNw/viewform

Job Type: Full-time

Pay: ?700,000.00 - ?900,000.00 per year

Benefits:

• Health insurance
• Life insurance
• Provident Fund

Schedule:

• Day shift

Application Question(s):

• What is your current CTC?

Experience:

• relevant: 5 years (Required)

Work Location: In person

Application Deadline: 25/11/2024
Expected Start Date: 01/12/2024