Job Description

Job Title: Digital / Performance Marketing Manager
Location: Gurugram, Haryana, India (Hybrid; 3 days/week in the office)
Experience: 7-10 years
Industry: US Healthcare (B2B Focus)
Reports To: CEO / Sr Manager- MarketingJob Summary:We are seeking a highly experienced and strategic Digital / Performance Marketing Manager to join our team in Gurugram. This is an individual contributor role with a focus on executing digital marketing strategies to drive growth and organic visibility for a tech-enabled service provider.The ideal candidate will have a proven track record in managing large content websites, B2B digital marketing, with strong expertise in SEO for the US markets, and experience in driving organic performance for a B2B healthcare or technology-based organization.Key Responsibilities:Digital Strategy Execution:Implement and manage comprehensive digital marketing strategies that align with business goals.Drive initiatives that enhance the online presence and visibility of the company in the US market.Identify and prioritize focus areas for organic growth.Search Engine Optimization (SEO):Conduct in-depth SEO audits, competitor analysis, and technical optimization.Develop and execute strategies to improve keyword rankings, enhance page performance, and drive qualified traffic to the website.Optimize content and webpages for search engines to increase search visibility and achieve ranking objectives.Be proficient in optimizing On Page, Technical & Off Page SEOContent Strategy & Planning:Conduct Competitor research Keyword research to build a comprehensive Content strategy to drive leads & traffic to websiteCollaborate with content teams to ensure SEO best practices are applied.Analyze user search intent and create content strategies that drive targeted traffic.Manage on-page and off-page SEO activities, including link building and outreach.Performance Analysis & Reporting:Track and report key performance metrics such as keyword rankings, organic traffic, conversion rates, and inbound leads.Use analytics tools like Google Analytics, SEMrush, Ahrefs, and others to gather insights and optimize strategies.Generate insights and recommendations for continuous improvement.Collaboration & Stakeholder Management:Work closely with cross-functional teams (e.g., content, design, and development) to ensure alignment of digital marketing strategies.Communicate results and strategies effectively to internal stakeholders.Industry & Market Knowledge:Keep up-to-date with the latest B2B marketing trends, particularly in the US healthcare market.Understand the nuances of healthcare-related keyword research and content creation.Key Requirements:Experience:7-10 years of experience in digital marketing, with a focus on B2B SEO and content strategy.Prior experience in marketing in the US market for a Global BPO/ KPO/ ITO provider is required.Specific domain experience in B2B US Healthcare with a focus on Healthcare Providers segment will be a plusProven ability to work independently and drive strategic initiatives as an individual contributor.Technical Skills:Expertise in SEO tools (e.g., SEMrush, Screaming Frog).Strong analytical skills and proficiency with Bing, Google Analytics, Search Console, and Google Tag Manager.Power User xe2x80x93 HubSpot MarketingFamiliarity in using WordPress CMSSoft Skills:Highly Organized xe2x80x93 ability to take control & simplify management of complex websites with multiple micro services, top and bottom page funnels and ongoing optimization efforts in a high content volume environmentVery high attention to detailExcellent communication and presentation skills.Strong project management abilities and attention to detail.Ability to work in a fast-paced environment and adapt to changing priorities.Location & Availability:Based in or willing to commute to Gurugram, Haryana, with availability to work from the office 3 days a week on a hybrid basis.Neolytix does not provide transportation outside 25 km office radius.Overlap with US Central time Zone required xe2x80x93 partial or complete based on business requirements

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