Job Description

At Image Creative Education, we specialize in providing industry-leading AI-integrated diploma courses in 3D Animation and Visual Effects (VFX).

Job Summary:

We are seeking a creative and results-driven

Digital Media Executive

to join our team. The ideal candidate will be responsible for managing and executing the institute's digital marketing strategies, content creation, and online presence to promote our AI-integrated 3D Animation and VFX diploma courses. You will collaborate closely with the marketing and academic teams to ensure that the brand's digital communication is engaging, effective, and consistent with the institute's goals.

Key Responsibilities:

Digital Strategy Development:

Plan, implement, and manage digital marketing campaigns that enhance brand visibility and attract prospective students to our AI-integrated diploma courses in 3D Animation and VFX. Collaborate with senior management to align digital strategies with the institute's educational objectives and marketing goals.

Social Media Management:

Manage the institute's social media channels (Facebook, Instagram, LinkedIn, YouTube, etc.) by creating and curating engaging content that resonates with potential students and industry professionals.

Content Creation & Marketing:

Develop compelling and innovative multimedia content (videos, blogs, infographics, and newsletters) that showcases student work, course highlights, faculty expertise, and success stories.

Digital Advertising:

Run paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn to increase course enrollment. Analyze advertising performance and generate reports to optimize future campaigns.

Analytics & Reporting:

Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and email marketing metrics.

Brand Awareness:

Ensure that the online content and campaigns align with Image Creative Education's branding guidelines and objectives. Collaborate with the design team to create visually appealing advertisements, banners, and promotional materials for digital use.

Requirements:

Educational Qualifications:

Bachelor's degree or diploma in Marketing, Communications, Digital Media, or a related field. (Relevant experience in lieu of degree is acceptable.)

Experience:

Proven experience (1 year minimum) in digital media marketing, preferably in the education, animation, or creative industries.

Skills:

Excellent verbal and written communication skills. Proficiency in digital marketing tools such as Google Analytics, Facebook Ads Manager, Canva, Adobe Creative Suite (Photoshop, Premiere Pro, etc.), and email marketing platforms. Creative mindset with the ability to develop fresh, engaging content.
Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Schedule:

Day shift
Work Location: In person