Job Description

Campaign Management:

Develop, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).

Conduct keyword research and selection for PPC campaigns.

Create ad copy, banners, and other creatives that align with campaign goals and branding guidelines.

Set up and manage ad groups, bids, and budgets to achieve desired performance.

Performance Analysis:

Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, conversion rates, and ROI.

Use data analysis to identify trends and insights for continuous campaign improvement.

Provide regular reports to stakeholders on campaign performance and key metrics.

Optimization:

Implement A/B testing for ad copy, landing pages, and bid strategies to improve campaign performance.

Adjust bids, ad placements, and targeting settings to optimize campaign effectiveness.

Keep up-to-date with industry trends and updates to ensure campaigns are in line with best practices and new features.

Collaboration:

Work closely with the content, design, and web development teams to ensure cohesive marketing efforts.

Collaborate with the SEO team to ensure alignment between paid and organic search strategies.

Communicate with external partners and agencies as needed for campaign support and management.

Tools and Technology:

Utilize PPC tools and platforms (e.g.,Google Ads, Google tag manager, Looker Studio) to manage and optimize campaigns.

Stay updated on new tools and techniques that can enhance campaign performance.

Job Type: Full-time

Experience:

• total work: 1 year (Preferred)

Work Location: In person