Job Description

job details

KEY ACCOUNTABILITIES

• Develop and execute comprehensive SEO strategies for the organisation website to improve

organic search rankings.

• Manage and optimize paid advertising campaigns across various platforms such as Google

Ads, and social media advertising (Facebook, Instagram, LinkedIn, etc.) to maximize ROAS. ...

• Build and maintain the firm Amazon brand store and run paid campaigns to promote books
• Perform keyword research and analysis to identify high-value keywords and opportunities

for content optimization.

• Conduct website audits to identify technical SEO issues and provide recommendations for

improvement.

• Monitor and report on website performance, rankings, and traffic using analytics tools such

as Google Analytics and Google Search Console.

• Develop new web pages for upcoming journals, including indexing, and integration with

Google Analytics (GA), and strategically implement backlinks to boost traffic.

• Collaborate with the IT department to facilitate instructor access approval and oversee CRM

(Customer Relationship Management) system management.

• Stay up to date with industry trends, search engine algorithms, and best practices to ensure

our strategies remain effective.

• Collaborate with marketers to develop high-quality, SEO-friendly content that resonates

with target audiences.

• Implement on-page and off-page optimization techniques to enhance website visibility.
• Take ownership of and oversee the firm blog page, while also assisting in the seamless

data transfer to the new website

• Analyze and interpret data to identify opportunities for continuous improvement and

recommend actionable insights using GA.

• Stay updated on paid advertising trends, testing new features, and optimizing ad campaigns

for maximum ROI. SKILLS, QUALIFICATIONS & EXPERIENCE

• Bachelor\'s degree in marketing, communications, or a related field.
• Proven experience in SEO and paid advertising with a minimum of 4-6 years in the

industry.

• Expertise in utilizing SEO tools and platforms, including Moz, SEMrush and Ahrefs,
• Proficiency in Google Ads, Amazon ads and Social media advertising platforms.
• Strong analytical skills to interpret data and draw actionable insights.
• Excellent understanding of search engine algorithms and ranking factors.
• In-depth knowledge of on-page and off-page SEO strategies.
• Familiarity with HTML, CSS, and basic web development concepts.
• Excellent written and verbal communication skills.
• Exceptional project management and time management skills.
• Ability to work independently and as part of a team.
• Certifications in Google Ads and Google Analytics are a plus. show more

Randstad