Job Description

Plans and executes all web, SEO/SEM, database marketing, email, social media,and display advertising campaigns.xe2x88x99Designs, builds, and maintains our social media presence.xe2x88x99Measures and reports performance of all digital marketing campaigns andassesses against goals (ROI and KPIs).xe2x88x99Identifies trends and insights and optimizes spend and performance based on theinsights.xe2x88x99Brainstorms new and creative growth strategies through digital marketing.xe2x88x99Plans, executes, and measures experiments and conversion tests.xe2x88x99Collaborates with internal teams to create landing pages and optimize userexperience.xe2x88x99Utilizes strong analytical ability to evaluate end-to-end customer experienceacross multiple channels and customer touch points.xe2x88x99Identifies critical conversion points and drop off points and optimizes userfunnels.xe2x88x99Collaborates with agencies and other vendor partners.xe2x88x99Evaluates emerging technologies.xe2x88x99Provides thought leadership and perspective for adoption where appropriate.Qualifications / Skills:xe2x88x99Creating and maintaining client relationshipsxe2x88x99Self-motivated yet customer-focusedxe2x88x99Proficient in marketing research and statistical analysisxe2x88x99Highly creative with experience in identifying target audiences and devisingdigital campaigns that engage, inform, and motivateEducation, Experience, and Licensing Requirements:xe2x88x99Bachelors or masters degree in marketing or a related fieldxe2x88x99Proven working experience in digital marketing, particularly within the industryxe2x88x99Demonstrable experience leading and managing SEO/SEM, marketing database,email, social media and/or display advertising campaignsxe2x88x99Experience in optimising landing pages and user funnelsxe2x88x99Experience with A/B and multivariate experimentsxe2x88x99Solid knowledge of website and marketing analytics tools (e.g., Google Analytics,NetInsight, Omniture, WebTrends, SEMRush, etc.)xe2x88x99Working knowledge of ad serving toolsxe2x88x99Experience in setting up and optimising PPC campaigns on all major searchenginesxe2x88x99Working knowledge of HTML, CSS, and JavaScript development and constraints

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