Job Description

As a Digital Marketing Manager, you will lead and execute digital marketing strategies to drive awareness, engagement, and conversion. This role requires a strong analytical mindset, creativity, and a deep understanding of digital marketing channels, tools, and best practices. You'll work closely with cross-functional teams to ensure that our digital presence aligns with our overall business objectives and resonates with our target audience.

Key Responsibilities:

• Strategy Development: Design, implement, and optimize comprehensive digital marketing strategies across channels, including SEO, SEM, social media, email, and content marketing.
• Campaign Management: Oversee and execute paid and organic digital campaigns from ideation through execution and reporting.
• SEO & SEM: Develop and implement effective SEO strategies, manage PPC campaigns, and optimize for search rankings and click-through rates.
• Social Media Marketing: Manage social media presence and deliver actionable insights to improve engagement and reach.
• Content Strategy: Collaborate with content creators to produce relevant, high-quality content for web, email, and social channels.
• Analytics & Reporting: Monitor KPIs and use data analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to measure campaign effectiveness, generate insights, and optimize future efforts.
• Email Marketing: Oversee end-to-end email campaigns, from list segmentation to content creation and performance tracking.
• Collaboration: Work cross-functionally with teams (e.g., Sales, Product, and Creative) to align marketing efforts with broader company goals.
• Budget Management: Manage budgets across digital marketing channels, ensuring efficient allocation of resources.

Qualifications:

• Experience: 5+ years in digital marketing, with proven success in strategy development, campaign management, and team collaboration.
• Technical Skills: Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads Manager), CRM software (e.g., HubSpot, Salesforce), and analytics tools (e.g., Google Analytics).
• SEO & SEM Knowledge: Demonstrated experience with SEO, PPC, and content optimization.
• Analytical Skills: Strong ability to interpret data, generate insights, and make data-driven decisions.
• Project Management: Exceptional organizational and time-management skills, with experience managing multiple projects simultaneously.
• Creativity and Innovation: Ability to think creatively and propose innovative digital marketing solutions.

Preferred Qualifications:

• Certifications: Google Analytics Certification, Facebook Blueprint, or similar certifications are a plus.
• Advanced Skills: Familiarity with marketing automation tools (e.g., Marketo, Pardot) and A/B testing methodologies.

Why Join Us:

• Opportunity to make a significant impact in a dynamic and fast-growing company.
• Collaborative and inclusive work environment.
• [List any additional benefits like remote work options, learning opportunities, health benefits, etc.]

This job description balances the technical requirements with strategic and creative aspects, making it appealing to seasoned digital marketing professionals. Tailor specifics to align with your company's unique culture and expectations.

Job Type: Full-time

Pay: ?10,000.00 - ?30,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person