Job Description

Job Title: Digital Marketing Team LeadJob Location: Hinjewadi, Pune (WFO)Experience: 5+ YearsShift: 11.00AM to 8.00 PM , Monday to FridayQualification: BE , MCA ,BCA:Futurism on behalf of his client is looking for Digital Marketing Team Lead having good experience with SEO, Paid Campaign, social media, AnalyticsSkills & Responsibilities::

• Strategic Planning & Execution (E-commerce Focus):
• Develop and implement comprehensive digital marketing strategies tailored to the USA e-commerce market, aligning with online sales goals.
• Conduct thorough market research and competitor analysis, particularly focusing on e-commerce trends and best practices.
• Create and manage digital marketing budgets, ensuring optimal ROI for online sales.
• Optimize product feed management.
• Campaign Management & Optimization (E-commerce Specific):
• Lead and optimize SEO, Meta Ads (Facebook & Instagram), and Google Ads campaigns to maximize online sales and achieve target KPIs, including conversion rates and average order value.
• Optimize campaigns for product listings, shopping feeds, and remarketing strategies.
• Analyze campaign data and provide actionable insights to improve e-commerce performance.
• Stay up-to-date with the latest e-commerce digital marketing trends and technologies.
• Team Leadership & Development:
• Lead, mentor, and motivate a team of digital marketing professionals with a focus on e-commerce.
• Delegate tasks effectively and ensure timely completion of projects related to online sales initiatives.
• Foster a collaborative and positive team environment.
• Stakeholder Communication & Reporting (E-commerce Focused):
• Provide regular updates on campaign performance, progress, and challenges, specifically related to e-commerce metrics.
• Communicate effectively with cross-functional teams, including merchandising and sales, to ensure alignment on e-commerce goals.
• Prepare and present detailed reports on key e-commerce metrics, such as conversion rates, revenue, and customer acquisition cost.
• USA Market Expertise (E-commerce Context):
• Demonstrate a deep understanding of the USA e-commerce landscape, including online consumer behavior, shopping trends, and regional differences.
• Ensure all e-commerce campaigns are compliant with USA market regulations and best practices.

• Minimum of 5 years of experience in digital marketing, with a strong focus on the USA e-commerce market.
• Proven expertise in SEO, Meta Ads (Facebook & Instagram), and Google Ads campaign management, with a demonstrated track record of driving online sales.
• Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce, Magento), product feeds, and online merchandising.
• Strong understanding of digital marketing analytics and reporting tools (e.g., Google Analytics, Google Search Console, etc.), with a focus on e-commerce metrics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to develop and implement strategic digital marketing plans for e-commerce.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Bachelor's degree in marketing, business administration, or a related

Futurism Technologies