Job Description

We are looking for an experienced and motivated Digital Marketing Strategist to join our team. The ideal candidate should have 4- 6 years of experience in formulating digital marketing strategies for clients and must be well-versed in handling client accounts Key Functional Areas of Responsibility - Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers - Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels - Good understanding of handling client account management and attending client meetings as and when required. - Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features - Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills - Keyword discovery & research to identify potential keywords to use on the accounts - Ensure all ads follow company brand guidelines & all copy is written is to the company\'s standards - Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets - Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI - Acute analytical skills - Continually monitor & update accounts to optimise lead conversions & sales - Google AdWords Professional (GAP) qualified - Analyze & report on campaigns to achieve maximum ROI Professional Skills - PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords - Google Certified professional - A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn - Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc) - The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts - Ability to write ad copy and optimise through A/B testing - Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms - Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns

Monster