Job Description

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Digital Marketing Strategist

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Job Title: Digital Marketing Strategist

Company: Xpresso Global

Location: Calicut, Kerala

Job Type: Full-Time

About Us: We are a creative team brewing ideas and helping brands upscale their business through 360-degree communication.

Role Overview: As a Digital Marketing Strategist at Xpresso, you will play a crucial role in developing and executing comprehensive digital marketing strategies that align with our business objectives. You will work closely with cross-functional teams to enhance brand awareness, drive customer engagement, and increase conversions across various digital channels.

Responsibilities:

• Develop and implement result-oriented digital marketing strategies that encompass SEO, SEM, social media, email marketing, content marketing, and more.
• Analyze market trends, customer behavior, and competitor data to identify opportunities for growth.
• Collaborate with the content team to create and optimize engaging and relevant content for various platforms.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI.
• Monitor and analyze key performance indicators (KPIs) to track the effectiveness of campaigns and make data-driven recommendations for improvements.
• Stay updated on industry best practices and emerging trends in digital marketing to ensure our strategies remain innovative and competitive.
• Provide regular reports and insights to internal stakeholders, outlining the performance of digital initiatives and proposing strategic adjustments when necessary.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience as a Digital Marketing Strategist or similar role.
• In-depth knowledge of digital marketing channels, tactics, and tools.
• Proficiency in SEO, SEM, Google Analytics, and social media platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative and effective marketing strategies.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Certification in Google Ads, Facebook Blueprint, or other relevant certifications is a plus.

Benefits:

• Competitive salary and performance-based bonuses.
• Professional development and training opportunities.
• Vibrant and inclusive company culture.

Application Process: To apply for the position of Digital Marketing Strategist at Xpresso Global, please submit your resume, a cover letter highlighting your relevant experience and accomplishments, and any relevant certifications. We look forward to reviewing your application and considering you for this exciting opportunity to make a significant impact in the digital marketing landscape.

Job Type: Full-time

Pay: ?30,000.00 - ?35,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Shift allowance

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 2 years (Preferred)

Work Location: In person