Digital Marketing Specialist Programmatic

Year Gurgaon, Haryana, India

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PFB Job description:

Able to analyse campaign performance and provide performance reports that could drive strategic business decisions.
Deep knowledge of digital marketing across social, display, and programmatic platforms like DV360, Meta Ads Manager, Google Ads.
Hands on experience on GTM, Google Analytics and other industry wide used tools.
Collaborate with cross functional teams to generate integrated digital channel reports.
Good understanding of digital ecosystem and Media KPIs and able to make data driven decisions
Developing digital campaign and web measurement strategies and able to conduct digital maturity/campaign optimization framework to drive business productivity.
Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
Test, measure, analyse, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
Strong analytical, strategic thinking skills with good communication skills.
Location:- Gurgaon
Experience :- 2+ Years

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