A digital marketing Specialist is responsible for creating, implementing, and managing the overall digital marketing strategy for a company or organization. This involves utilizing various digital channels, such as social media, email marketing, search engine optimization (SEO), paid advertising, content marketing, and mobile marketing, to increase brand awareness, drive traffic and engagement, and ultimately generate leads and sales. Responsibilities of a digital marketing Specialist may include: -Developing and implementing a comprehensive digital marketing strategy that aligns with the company\'s overall goals and objectives. -Managing and optimizing various digital marketing channels, such as social media, email marketing, search engine optimization (SEO), paid advertising, content marketing, and mobile marketing. -Conducting market research and analyzing data to identify key trends, insights, and opportunities to improve the effectiveness of digital marketing campaigns. -Creating and managing budgets for digital marketing campaigns, and measuring the ROI of each campaign to ensure they are meeting established performance metrics. -Collaborating with cross-functional teams, such as design, content, and sales, to ensure that all digital marketing efforts are aligned and consistent with the overall brand messaging and customer experience. -Staying up-to-date with the latest trends, technologies, and best practices in digital marketing, and incorporating them into the overall strategy and tactics. -Building and managing relationships with external vendors and agencies to help execute digital marketing campaigns and projects. -Developing and maintaining reports and dashboards to track key performance indicators (KPIs) and communicate results to key stakeholders. -Managing and mentoring a team of digital marketing specialists, providing guidance, support, and ongoing training and development. Overall, a digital marketing Specialist plays a critical role in developing and executing a successful digital marketing strategy that drives business growth and helps the company achieve its goals. Job Types: Full-time, Regular / Permanent Salary: 920,000.00 - 940,000.00 per month Benefits:
Cell phone reimbursement
Internet reimbursement
Paid sick time
Paid time off
Provident Fund
Schedule:
Day shift
Supplemental pay types:
Performance bonus
Yearly bonus
Ability to commute/relocate:
Zirakpur, Punjab: Reliably commute or planning to relocate before starting work (Required)