Job Description

Position Overview:

The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products or services. This role requires a creative, tech-savvy individual with a strong understanding of current digital marketing trends and best practices. The ideal candidate will have a passion for marketing, technology, and driving measurable results.

Key Responsibilities:

Develop and Execute Digital Marketing Strategies:

Create, manage, and optimize digital marketing campaigns across various channels including SEO, SEM, social media, email, and content marketing.

Develop and implement a comprehensive digital marketing strategy to increase brand awareness, drive traffic to the website, and generate leads.

Content Creation and Management:

Produce high-quality, engaging, and SEO-friendly content for our website, blog, social media, and other digital platforms.

Collaborate with the content team to ensure all content is aligned with our brand voice and marketing goals.

Social Media Management:

Develop and execute a social media strategy to enhance our online presence and engage with our audience.

Manage and monitor all social media accounts, including content scheduling, posting, and responding to comments and messages.

SEO and SEM:

Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings..

Manage and optimize pay-per-click (PPC) campaigns to drive targeted traffic and maximize ROI.

Email Marketing:

Design and implement email marketing campaigns, including newsletters, promotional offers, and automated workflows.

Monitor and analyze email campaign performance, making data-driven recommendations for improvement.

Analytics and Reporting:

Use tools like Google Analytics, Google Ads, and social media analytics to track and measure the performance of digital marketing campaigns.

Prepare and present regular reports on campaign performance, insights, and recommendations for optimization.

Collaboration and Coordination:

Work closely with the marketing, sales, and product teams to align digital marketing efforts with overall business objectives.

Coordinate with external agencies and vendors as needed to execute digital marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 0-3 years of experience in digital marketing, with a proven track record of successful campaigns.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and content management systems.
• Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, Mailchimp, etc.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

Experience with graphic design tools like Adobe Creative Suite (Photoshop, Illustrator).

Familiarity with HTML, CSS, and website content management systems (e.g., WordPress).

Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.
• The chance to be part of a growing company with a strong mission and values.

Job Type: Full-time

Pay: ?10,000.00 - ?20,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift
• Fixed shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 3 years (Preferred)
• total work: 3 years (Preferred)

Work Location: In person