Job Description

We are seeking a knowledgeable and results-oriented Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing digital marketing strategies that effectively promote our metal and alloy products to target markets. This role requires expertise in digital marketing channels, an understanding of the metal industry, and the ability to engage with technical audiences.

• Collaborate with the marketing team to create and implement comprehensive digital marketing strategies tailored to the metal and alloys market.
• Develop and manage engaging content (blogs, whitepapers, case studies, technical articles) that highlights our products' features, benefits, and applications.
• Work with engineers and product specialists to ensure technical accuracy in marketing materials.
• Conduct keyword research relevant to the metal and alloys industry and optimize website content to improve organic search visibility.
• Create and manage PPC campaigns on platforms such as Google Ads, targeting industry-specific keywords to drive qualified traffic.
• Develop and execute social media strategies across platforms (LinkedIn, Twitter, etc.) to increase brand awareness and engagement within the metalworking community.
• Share industry insights, product updates, and success stories to connect with potential customers and industry professionals.
• Design and execute email marketing campaigns targeting industry professionals, providing them with valuable insights and product information.
• Monitor campaign performance, analyze metrics, and optimize future communications for better engagement.
• Conduct market research to identify trends, competitor activities, and customer needs within the metal and alloys sector.
• Analyze and report on the effectiveness of digital marketing campaigns, making data-driven recommendations for improvement.
• Implement strategies to generate leads through digital channels, including landing pages, gated content, and webinars.
• Collaborate with the sales team to ensure smooth handoff of leads and track conversion rates.

•Please share your updated resume at hr@jayteegroup.co.in•

•Regards•

•HR Department•

+91 88823 51174

Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?20,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 4 years (Preferred)

Work Location: In person