Job Description

Digital Marketing Specialist

Owneso Legal Consulting is seeking a passionate and results-oriented Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive brand awareness, generate leads, and support our business goals, with a specific focus on the legal services industry.

Responsibilities:

• Develop and implement a data-driven digital marketing strategy across various channels, including SEO, SEM (including Google Ads), social media marketing, content marketing, and email marketing.
• Manage and optimize Owneso Legal Consulting's website for search engines to improve organic visibility.
• Conduct thorough keyword research to identify relevant search terms with high search volume and low competition in the legal services industry.
• Create high-quality, engaging content (blogs, articles, social media posts, etc.) that resonates with our target audience and is optimized for target keywords.
• Manage Owneso Legal Consulting's social media presence across all major platforms (Facebook, LinkedIn, etc.) by developing and executing engaging social media campaigns.
• Oversee paid advertising campaigns (Google Ads) to generate qualified leads. This will include:
• Creating targeted ad groups based on your legal-specific keyword research.
• Writing compelling ad copy that highlights Owneso Legal Consulting's unique value proposition.
• Setting appropriate budgets and bids for your campaigns.
• Monitoring campaign performance and making adjustments as needed.
• Analyze marketing campaign performance using data analytics tools (including Google Analytics) and recommend adjustments for optimization.
• Stay up-to-date on the latest digital marketing trends and technologies in the legal field.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 2-3 years of experience in digital marketing, with prior experience in marketing for a legal firm being a plus.
• Strong understanding of SEO, SEM (including Google Ads), social media marketing, content marketing, and email marketing best practices.
• Experience with keyword research tools like Google Keyword Planner is a plus.
• Experience with content creation (writing, editing, graphic design) is a plus.
• Proficiency in Google Analytics and other marketing analytics tools.
• Excellent communication, written and verbal, skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• A passion for the legal industry and a desire to help clients achieve their goals.
• Candidates residing in the NCR region or willing to relocate will be considered for this position.

Benefits:

• Competitive salary and benefits package (Rs. 15000 - Rs 25000 INR).
• Opportunity to work in a fast-paced and dynamic environment.
• Be a part of a growing and innovative company.
• Make a real impact on the success of Owneso Legal Consulting.

To Apply:

Please submit your resume and cover letter to hr@owneso.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Type: Full-time

Pay: ?15,000.00 - ?25,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• Google Ads: 1 year (Preferred)

Work Location: In person