Job Description

About our company :PS Collaborations is a growing IT Solutions and Services Company that provides Enterprise Customers with innovative and value-added solutions in the areas of Application Services, Integration Services, Smart Data Visualization & Analytics, and Digital Solutions to help their businesses become High-Performance Enterprises. We are a firm established on the belief that exceptional solutions come from experience, skill, and an investment in developing and retaining a well-trained, motivated team of software professionals.

Roles and responsibilities:

• Develop digital marketing strategies aligned with business goals.
• Plan, execute, and monitor digital marketing campaigns across various digital channels (SEO, SEM, social media, email, etc.).
• Measure and report on the performance of digital marketing campaigns.
• Manage a team of digital marketers.
• Conduct keyword research and optimize website content for SEO.
• Implement on-page and off-page SEO techniques.
• Monitor and analyze SEO performance and make recommendations for improvement.
• Stay updated with SEO trends and algorithm changes.
• Manage and optimize PPC campaigns (Google Ads, Bing Ads, etc.).
• Conduct keyword research and create ad copies.
• Monitor budgets and adjust bids to optimize ROI.
• Analyze campaign performance and provide actionable insights.
• Develop and implement social media strategies to increase brand awareness and engagement.
• Create and curate engaging content for social media platforms.
• Monitor social media channels for trends and opportunities.
• Analyze social media performance using analytics tools.
• Develop a content strategy aligned with marketing goals.
• Create various types of content (blog posts, articles, videos, infographics, etc.).
• Optimize content for SEO and lead generation.
• Distribute content across digital channels and monitor its performance.
• Plan and execute email marketing campaigns (newsletters, promotional emails, drip campaigns, etc.).
• Segment email lists and personalize campaigns based on user behavior.
• Monitor email deliverability and optimize open and click-through rates.
• Analyze email campaign performance and implement improvements.
• Set up and manage web analytics tools (Google Analytics, Adobe Analytics, etc.).
• Monitor and analyze website traffic and user behavior.
• Generate insights and recommendations based on data analysis.
• Track key performance indicators (KPIs) and prepare reports for stakeholders.
• Identify opportunities for improving website conversion rates.
• Conduct A/B testing and multivariate testing to optimize landing pages and conversion funnels.
• Analyze user feedback and behavior to make data-driven decisions.
• Collaborate with UX/UI designers and developers to implement changes.
• Support digital marketing campaigns and projects.
• Assist in creating content, managing social media channels, or executing email campaigns.
• Coordinate with internal teams and external agencies/vendors.
• Handle administrative tasks related to digital marketing operations.
• Develop inbound marketing strategies to attract and convert leads.
• Manage content creation, SEO, social media, and email marketing efforts.
• Implement marketing automation workflows (using tools like HubSpot, Marketo, etc.).
• Measure and optimize the inbound marketing funnel to improve lead generation and nurturing.

Job Types: Full-time, Permanent, Fresher

Pay: From ?15,000.00 per month

Benefits:

• Work from home

Schedule:

• Day shift
• Monday to Friday
• Morning shift
• Weekend availability

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person

Application Deadline: 24/08/2024
Expected Start Date: 25/08/2024