Job Description

Job Title: Digital Marketing Specialist

Location: Coimbatore

Company: The Retreat by Minthomes, Coimbatore

About Us:

The Retreat by Minthomes, Coimbatore, is a premier real estate company specializing in leasing and renting luxury apartments. We pride ourselves on providing an exceptional living experience for our residents, offering high-end amenities and unparalleled comfort. We are looking for a seasoned Digital Marketing Specialist to join our dynamic team and enhance our online presence.

:

We are seeking an experienced Digital Marketing Specialist with over 5 years of expertise in managing Google Ads, Facebook, and Instagram advertising campaigns. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing strategies to achieve our business objectives. This role requires a deep understanding of digital marketing trends, strong analytical skills, and a creative mindset.

Key Responsibilities:

Digital Advertising:

• Develop, implement, and manage paid advertising campaigns across Google Ads, Facebook, LinkedIn and Instagram.
• Monitor and analyze campaign performance, making data-driven decisions to optimize and improve results.
• Conduct keyword research, audience targeting, and competitive analysis to maximize ad reach and effectiveness.

Content Creation and Management:

• Collaborate with the content team to create engaging and relevant ad copy, images, and videos.
• Ensure consistency in brand messaging across all digital platforms.

SEO and SEM:

• Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase organic traffic and improve search rankings.
• Conduct regular audits and provide recommendations for on-page and off-page SEO improvements.

Analytics and Reporting:

• Track, measure, and report on key performance indicators (KPIs) for all digital marketing campaigns.
• Provide insights and recommendations based on data analysis to drive continuous improvement.

Social Media Management:

• Oversee and manage our social media presence on Facebook, Instagram, and other relevant platforms.
• Engage with the audience, respond to comments and messages, and build a strong online community.

Budget Management:

• Allocate and manage digital marketing budgets effectively to achieve maximum ROI.
• Monitor expenses and ensure campaigns stay within budget.

Collaboration:

• Work closely with the marketing, sales, and design teams to ensure cohesive and integrated marketing efforts.
• Stay updated on industry trends and emerging digital marketing technologies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on Google Ads, Facebook, and Instagram advertising.
• Proven track record of successful digital marketing campaigns with measurable results.
• Strong analytical skills and experience with digital marketing analytics tools (e.g., Google Analytics, Facebook Insights).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Knowledge of SEO and SEM best practices.

Preferred Qualifications:

• Certification in Google Ads and Facebook Blueprint
• Experience with other digital marketing platforms

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 5 years (Preferred)
• total work: 8 years (Preferred)

Work Location: In person