Job Description

Job Title: Digital Marketing Specialist

Location: Velachery

Department: Marketing

Job Type: Full-Time

Salary: 20,000-25,000

Job Summary:

Holocron is seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. The Digital Marketing Specialist will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

Strategy & Planning:

• Develop and execute digital marketing strategies and campaigns across various digital channels including SEO, SEM, PPC, social media, email marketing, and content marketing.
• Collaborate with the marketing team to align digital strategies with overall marketing goals and objectives.

Content Creation & Management:

• Create, curate, and manage engaging and high-quality content for the company's website, blog, social media, and other digital platforms.
• Work with designers to ensure content is visually appealing and on-brand.

SEO & SEM:

• Optimize website content, landing pages, and paid search copy.
• Conduct keyword research and analysis to identify opportunities for organic growth.
• Manage and optimize PPC campaigns to maximize ROI.

Social Media Management:

• Develop and implement social media strategies to increase brand awareness and engagement.
• Monitor and respond to social media interactions and engage with the online community.

Analytics & Reporting:

• Monitor, analyze, and report on the performance of all digital marketing campaigns.
• Use data and analytics to measure success and identify areas for improvement.
• Provide insights and recommendations based on data analysis.

Email Marketing:

• Design and execute email marketing campaigns, including newsletters, promotional offers, and automated drip campaigns.
• Monitor email campaign performance and implement improvements.

Collaboration & Communication:

• Work closely with cross-functional teams including sales, product, and customer service to ensure cohesive marketing efforts.
• Communicate effectively with team members and stakeholders to achieve marketing goals.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• 2-5 years of experience in digital marketing or a related role.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Moz), and social media management tools (e.g., Hootsuite, Buffer).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Preferred Qualifications:

• Experience with A/B testing and data-driven decision-making.
• Knowledge of HTML, CSS, and website content management systems (CMS) such as WordPress.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.

Why Join Us:

• Opportunity to work with a talented and passionate team.
• Flexible working hours and a supportive work environment.
• Opportunities for professional growth and development.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to sharan511.work@gmail.com or 9445700400 (whatspp).

Holocron is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

• Day shift
• Morning shift

Education:

• Bachelor's (Preferred)

Language:

• English (Preferred)