Job Description

for a Digital Marketing Specialist

• We are seeking a talented and experienced Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our products/services and enhance brand awareness. You will utilize a range of digital marketing techniques, including SEO, SEM, email marketing, social media marketing, and content marketing, to drive engagement and generate leads. This role requires a deep understanding of digital marketing strategies and the ability to analyze data to optimize campaign performance.Your Role and Responsibilities
• Develop and execute digital marketing campaigns across various platforms, including search engines, social media, email, and websites.
• Conduct keyword research and optimize website content for search engines (SEO) to improve organic search rankings and drive traffic.
• Manage paid advertising campaigns (SEM) on platforms such as Google Ads and social media advertising platforms to increase visibility and conversions.
• Create engaging content for digital channels, including website copy, blog posts, social media posts, and email newsletters.
• Monitor and analyze campaign performance metrics, such as website traffic, click-through rates, conversion rates, and ROI, and provide regular reports to management.
• Stay updated on the latest trends and best practices in digital marketing, search engine algorithms, and online advertising platforms.
• Collaborate with other teams, including graphic designers, content creators, and web developers, to ensure cohesive and effective digital marketing strategies.
• Identify opportunities for optimization and continuous improvement in digital marketing efforts to achieve business goals.

Qualification & Experience Required

• X years of experience in digital marketing roles.
• Experience managing digital marketing campaigns across multiple channels.
• Demonstrated success in driving traffic, engagement, and conversions through digital marketing efforts.
• Experience working with cross-functional teams and collaborating on marketing initiatives.

Job Type: Full-time

Pay: ?150,000.00 - ?300,000.00 per year

Schedule:

• Night shift

Work Location: Remote

Expected Start Date: 20/11/2024