Job Description

About Us : AtoZ VirtuaL is committed to empowering women and delivering top-notch virtual assistance services to our global clients. We specialize in a wide range of services across various verticals, helping businesses elevate their operations and achieve their goals through innovative solutions.

Position Overview : We are seeking an experienced and versatile Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong background in handling social media platforms, creating engaging content, enhancing online presence, and driving lead generation. This role requires a creative and analytical mind, capable of developing and executing effective digital marketing strategies.

Key Responsibilities :

1. Social Media Management :

• Develop and implement social media strategies to increase followers, engagement, and brand awareness.
• Create, schedule, and post high-quality content (motion posters, CGI videos, blogs, articles, etc.) across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Engage with the audience, respond to comments, and foster a sense of community.
• Analyze social media metrics and adjust strategies to optimize performance.
• Conduct influencer outreach and manage collaborations to amplify brand reach.

2. Content Creation :

• Produce compelling content, including blogs, articles, eBooks, infographics, and social media posts, aligned with our brand voice and objectives.
• Collaborate with graphic designers and video editors to create visually appealing graphics and videos.
• Ensure all content is SEO-friendly and optimized for search engines.

3. Lead Generation :

• Develop and execute lead generation campaigns to attract and convert potential clients.
• Utilize various digital marketing channels (email marketing, PPC campaigns, social media advertising, etc.) to drive traffic and generate leads.
• Implement strategies to nurture leads through the sales funnel and increase conversion rates.

4. Website Design and Management :

• Design and maintain websites using platforms such as Wix, WordPress, Justdial, GoDaddy, etc.
• Optimize website performance, ensuring fast load times and a seamless user experience.
• Monitor website analytics and make data-driven improvements to enhance user engagement and conversion rates.

5. Online Presence and Portfolio Development :

• Identify and implement strategies to enhance the company's online presence and visibility.
• Create and maintain professional portfolios showcasing our services, case studies, and client testimonials.
• Develop and design impactful PowerPoint presentations for client pitches and internal use.

6. Research and Analysis :

• Conduct market research to stay updated on industry trends, competitors, and target audience preferences.
• Analyze campaign performance and generate insightful reports to guide future marketing efforts.
• Provide recommendations based on research findings to improve overall marketing strategy.

7. Collaboration and Support :

• Work closely with the sales team to align marketing efforts with business objectives.
• Collaborate with other departments to ensure a cohesive and integrated approach to digital marketing.
• Assist in training new team members on digital marketing best practices and tools.

Qualifications :

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Proficiency in social media platforms, content management systems, and web design tools.
• Strong understanding of SEO, PPC, email marketing, and lead generation strategies.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to produce engaging and visually appealing content.
• Analytical skills to interpret data and make data-driven decisions.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with graphic design software (Adobe Creative Suite) and video editing tools is a plus.

Benefits :

• Competitive salary and performance-based incentives.
• Opportunity to work with a diverse and talented team.
• Flexible working hours and remote work options.
• Continuous learning and professional development opportunities.
• Supportive and inclusive work environment that values work-life balance.

Job Types: Full-time, Permanent, Internship, Freelance

Pay: ?9,640.54 - ?40,740.88 per month

Schedule:

• Day shift
• Morning shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: Remote