Job Description

Objective:The Digital Marketing Specialist at Woliba will be responsible for developing, implementing, and managing digital marketing campaigns that enhance brand awareness, drive lead generation, and improve customer engagement. This role requires expertise in SEO, paid advertising, social media, content marketing, and analytics to optimize performance across all digital channels.Key Responsibilities:1. Digital Strategy & Campaign Management

• Develop, execute, and optimize multi-channel digital marketing strategies aligned with Wolibaxe2x80x99s business objectives.
• Plan and manage performance-driven campaigns across SEO, PPC, social media, email, and content marketing.
• Implement A/B testing, audience segmentation, and automation to enhance campaign effectiveness.
• Collaborate with cross-functional teams to ensure brand consistency and message alignment.

2. SEO & Website Optimization

• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Analyze website performance and user experience (UX) to optimize conversion rates.
• Monitor and improve website traffic, bounce rates, and engagement metrics.
• Work closely with developers and designers to enhance website content and structure.

3. Paid Advertising & Performance Marketing

• Plan and execute paid advertising campaigns across Google Ads, LinkedIn, Meta, and other platforms.
• Monitor ad performance, optimize spend, and improve return on ad spend (ROAS).
• Track and report key performance indicators (KPIs) such as CTR, CPC, and CPA.

4. Social Media & Content Marketing

• Develop and manage social media content and advertising strategies to increase brand awareness and engagement.
• Create compelling content, including blog posts, infographics, videos, and case studies, tailored to different audience segments.
• Analyze social media performance metrics and optimize content accordingly.

5. Email Marketing & Lead Nurturing

• Develop email marketing campaigns that drive engagement, conversions, and customer retention.
• Optimize email workflows, automation, and segmentation strategies.
• Track email performance metrics, including open rates, CTRs, and conversion rates.

6. Analytics & Reporting

• Monitor and analyze key digital marketing metrics to measure campaign performance and effectiveness.
• Generate reports and insights using Google Analytics, CRM tools, and marketing dashboards.
• Provide data-driven recommendations to improve campaign strategies and ROI.

Qualifications & Skills:

• Bachelorxe2x80x99s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing, preferably in a B2B SaaS environment.
• Strong knowledge of SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in marketing tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, and email marketing platforms.
• Experience with A/B testing, CRO (conversion rate optimization), and marketing automation.
• Excellent analytical, problem-solving, and project management skills.
• Strong communication and collaboration skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Why Join Woliba?At Woliba, we are revolutionizing the way companies approach employee wellbeing and workplace culture. As a Digital Marketing Specialist, you will play a key role in amplifying our message and driving growth through strategic digital initiatives. We offer a dynamic and collaborative work environment, opportunities for professional growth, and the chance to make a meaningful impact in the HR tech space.Ready to shape the future of workplace wellbeing? Apply now!Powered by JazzHR

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