Job Description

Location : Panchkula (Haryana) About Us : TriColor Initiatives Pvt Ltd. is a leading IT services provider with a strong focus on MuleSoft solutions. We strive to deliver top-tier solutions to businesses, ensuring seamless integration and connectivity across diverse platforms. We are looking for a passionate Digital Marketing Specialist to join our dynamic team and play a pivotal role in enhancing our online presence. Responsibilities: Develop and execute digital marketing strategies tailored to the MuleSoft and Salesforce environment, encompassing channels such as social media, email marketing, SEO, PPC, content marketing, and more. Lead a team of digital marketing specialists and collaborate with external agencies when necessary. Manage and optimize online advertising campaigns, particularly those related to MuleSoft services, to increase visibility, drive website traffic,and generate IT-related leads. Oversee the creation of high-quality, IT- specific content that engages our target audience. Implement MuleSoft and Salesforce specific SEO strategies to enhance organic search rankings and visibility within the IT community. Analyze data and key performance indicators, offering insights and making data-driven decisions that specifically impact our services. Stay up-to-date with MuleSoft trends, emerging technologies, and best practices in digital marketing within the IT ecosystem. Collaborate closely with the sales and MuleSoft service teams to ensure marketing efforts are in alignment with integration -specific business goals. Requirements: Bachelor\'s degree in Marketing, Business, or a related field. Proven experience in digital marketing with a strong emphasis on the MuleSoft or integration technology sector. In-depth knowledge of digital marketing tools, platforms, and analytics, with a specific understanding of the IT ecosystem. Proficiency in MuleSoft and Salesforce-focused digital marketing, including SEO, SEM, email marketing, and content marketing. Excellent analytical and problem-solving skills, particularly when applied to services. Effective project management and team leadership abilities. Strong communication and interpersonal skills. Demonstrated success in creating and executing IT-specific digital marketing campaigns.

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