Job Description

• It is relevant, engaging, and optimized for different platforms.
• Customer Retention and Growth:
• Develop and execute strategies to increase customer engagement and retention through email marketing, content, and social media.
• Use data-driven insights to recommend improvements to customer journeys and enhance the user experience.
• Stay Updated with Industry Trends:
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to keep the company's digital marketing strategy competitive.
• Attend industry conferences, webinars, and training to continuously improve skills and knowledge.

Skills and Qualifications:

• Education: Bachelor's degree in Marketing, Business, or related field. Master's degree is a plus.
• Experience: 7-8 years of digital marketing experience with proven expertise in running campaigns across multiple platforms.
• Technical Skills: Strong proficiency with digital marketing tools such as Google Ads, Facebook Business Manager, Google Analytics, SEO tools (e.g., SEMrush, Moz), email marketing platforms, and content management systems.
• Leadership: Experience leading and managing a team of digital marketers or cross-functional teams.
• Analytical Skills: Expertise in data analysis and using insights to improve marketing performance and ROI.
• Communication: Strong written and verbal communication skills, with the ability to present and explain strategies and performance reports to senior leadership.
• Project Management: Strong organizational and time-management skills with the ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

• Experience in B2B or B2C marketing (depending on the company's target audience).
• Experience with marketing automation tools (e.g., HubSpot, Marketo).
• Experience with CRM systems and customer segmentation.
• Certification in Google Ads, Google Analytics, or other digital marketing tools.

Personal Attributes:

• Self-motivated, goal-oriented, and able to work independently.
• Creative thinker who can develop innovative marketing strategies.
• Strong problem-solving skills and ability to work under pressure.
• Collaborative team player with a proactive attitude.

Key Performance Indicators (KPIs):

• Campaign performance metrics (CTR, CPC, ROI).
• Website traffic growth (organic, paid, and social).
• Conversion rate improvements.
• Social media engagement (likes, shares, comments).
• Email open and click-through rates.
• SEO rankings and improvements.

Job Type: Full-time

Pay: ?15,000.00 - ?45,000.00 per month

Schedule:

• Day shift

Work Location: In person