Digital Marketing Specialist
Year Noida, Uttar Pradesh, India
Job Description
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As a Digital Marketing Specialist at MarketingEXL, you will be responsible for developing, implementing, and managing marketing campaigns that promote our clients\xe2\x80\x99 brands, products, and services. Your role will significantly contribute to enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Key Responsibilities:
- Design, build, and maintain our social media presence across all digital channels.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI, ROAS and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Collaborate with agencies and other vendor partners.
- Bachelor\xe2\x80\x99s degree in Marketing or a related field.
- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Provident Fund
- Work from home
- Day shift
- Bachelor\'s (Preferred)
- Digital marketing: 7 years (Preferred)
- total work: 8 years (Preferred)
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Job Detail
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Job IdJD3308397
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationNoida, Uttar Pradesh, India
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EducationNot mentioned
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ExperienceYear