Job Role of a Digital Marketing Professional 1. **Campaign Strategy and Planning:** - Develop and execute digital marketing strategies that align with business goals. - Plan and manage marketing campaigns across various digital channels, including search engines, social media, email, and websites. 2. **Content Creation and Management:** - Create, curate, and manage engaging content for blogs, social media, websites, and other digital platforms. - Ensure content is optimized for SEO and user engagement. 3. **SEO and SEM:** - Implement and manage strategies for Search Engine Optimization (SEO) to improve website visibility and rankings. - Conduct paid advertising campaigns using Search Engine Marketing (SEM) techniques, including Google Ads. 4. **Social Media Management:** - Develop and execute social media strategies to increase brand awareness, engagement, and conversions. - Manage and monitor social media accounts, and create content calendars. 5. **Email Marketing:** - Design and execute email marketing campaigns to nurture leads, engage customers, and drive conversions. - Manage email databases and ensure compliance with regulations like GDPR. 6. **Analytics and Reporting:** - Monitor and analyze campaign performance using tools like Google Analytics, and provide insights and recommendations for improvement. - Prepare regular reports on key performance indicators (KPIs) and return on investment (ROI). 7. **Digital Advertising:** - Manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, and other PPC advertising channels. - Optimize ad spend and targeting to maximize campaign effectiveness. 8. **Customer Relationship Management (CRM):** - Use CRM tools to track and manage customer interactions and data. - Develop strategies to improve customer engagement and loyalty. 9. **Collaboration:** - Work closely with other departments (e.g., sales, product development) to align marketing strategies with business objectives. - Collaborate with external agencies and vendors when necessary. Skill Set 1. **Technical Skills:** - Proficiency in SEO and SEM techniques. - Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics). - Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads). - Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact). - Basic understanding of HTML, CSS, and web design principles. 2. **Content Creation:** - Strong writing and editing skills. - Ability to create compelling and engaging content for various digital platforms. - Visual design skills (e.g., graphic design, video editing) are a plus. 3. **Analytical Skills:** - Ability to analyze data and draw actionable insights. - Strong quantitative skills to measure and optimize campaign performance. 4. **Marketing Skills:** - In-depth understanding of marketing principles and strategies. - Knowledge of customer segmentation and targeting. - Experience with branding and brand management. 5. **Soft Skills:** - Strong communication and interpersonal skills. - Creativity and innovation in developing marketing campaigns. - Excellent organizational and time management skills. - Adaptability to keep up with the fast-paced and ever-changing digital marketing landscape. 6. **Tools and Software:** - Familiarity with marketing automation tools (e.g., HubSpot, Marketo). - Experience with social media management tools (e.g., Hootsuite, Buffer). - Competence in CRM software (e.g., Salesforce). 7. **Education and Certification:** - A degree in marketing, business, communications, or a related field. - Relevant certifications (e.g., Google Ads Certification, HubSpot Content Marketing Certification) are advantageous. Job Type: Full-time Pay: \xe2\x82\xb98,974.88 - \xe2\x82\xb925,000.00 per month Work Location: In person