Job Role of a Digital Marketing Professional1. **Campaign Strategy and Planning:**- Develop and execute digital marketing strategies that align with business goals.- Plan and manage marketing campaigns across various digital channels, including search engines, social media, email, and websites.2. **Content Creation and Management:**- Create, curate, and manage engaging content for blogs, social media, websites, and other digital platforms.- Ensure content is optimized for SEO and user engagement.3. **SEO and SEM:**- Implement and manage strategies for Search Engine Optimization (SEO) to improve website visibility and rankings.- Conduct paid advertising campaigns using Search Engine Marketing (SEM) techniques, including Google Ads.4. **Social Media Management:**- Develop and execute social media strategies to increase brand awareness, engagement, and conversions.- Manage and monitor social media accounts, and create content calendars.5. **Email Marketing:**- Design and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.- Manage email databases and ensure compliance with regulations like GDPR.6. **Analytics and Reporting:**- Monitor and analyze campaign performance using tools like Google Analytics, and provide insights and recommendations for improvement.- Prepare regular reports on key performance indicators (KPIs) and return on investment (ROI).7. **Digital Advertising:**- Manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, and other PPC advertising channels.- Optimize ad spend and targeting to maximize campaign effectiveness.8. **Customer Relationship Management (CRM):**- Use CRM tools to track and manage customer interactions and data.- Develop strategies to improve customer engagement and loyalty.9. **Collaboration:**- Work closely with other departments (e.g., sales, product development) to align marketing strategies with business objectives.- Collaborate with external agencies and vendors when necessary.Skill Set 1. **Technical Skills:**- Proficiency in SEO and SEM techniques.- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).- Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads).- Knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact).- Basic understanding of HTML, CSS, and web design principles.2. **Content Creation:**- Strong writing and editing skills.- Ability to create compelling and engaging content for various digital platforms.- Visual design skills (e.g., graphic design, video editing) are a plus.3. **Analytical Skills:**- Ability to analyze data and draw actionable insights.- Strong quantitative skills to measure and optimize campaign performance.4. **Marketing Skills:**- In-depth understanding of marketing principles and strategies.- Knowledge of customer segmentation and targeting.- Experience with branding and brand management.5. **Soft Skills:**- Strong communication and interpersonal skills.- Creativity and innovation in developing marketing campaigns.- Excellent organizational and time management skills.- Adaptability to keep up with the fast-paced and ever-changing digital marketing landscape.6. **Tools and Software:**- Familiarity with marketing automation tools (e.g., HubSpot, Marketo).- Experience with social media management tools (e.g., Hootsuite, Buffer).- Competence in CRM software (e.g., Salesforce).7. **Education and Certification:**- A degree in marketing, business, communications, or a related field.- Relevant certifications (e.g., Google Ads Certification, HubSpot Content Marketing Certification) are advantageous.Job Type: Full-timePay: \xe2\x82\xb98,974.88 - \xe2\x82\xb925,000.00 per monthWork Location: In person