Job Description

Dealing in stock market coursesThe Role

• Designing, planning, managing, and optimizing integrated performance campaigns across multiple channels to generate pipeline
• Monitoring, optimizing and reporting campaign performance with relevant detailed tracking across relevant KPIs.
• Leading marketing funnels, A/B testing, bid strategies, Landing page optimization and execution across all channels
• Study competitive GTM strategies and nurture current programs to improve conversion rates from leads to opportunities
• Studying and developing buyer personas and knowing their buying preference
• Conduct relevant market, industry & keyword research to assist in effective content development to target consumers throughout the buying journey.
• Work closely with Marketing & Sales Team for tracking, reporting and efficient lead management
• manage and deliver on the Key acquisition metrics on Google Ads.
• drive the remarketing strategy through display, YouTube, and discovery campaigns
• Knowledge of nuances of Meta Biz manager, Google & UAC ads, display & remarketing campaigns.
• Stay up to date on the latest performance marketing trends and technologies
• Must have hands-on knowledge on on-page, off-page & technical aspect of SEO
• Proficiency in web analytics tools for regular monitoring and reporting
• Excellent teamwork and cross functional collaboration abilities
• Basic knowledge of AI designing, content writing and data analytics tools required.

• You have at least 3 years experience ideally in Digital Marketing within Internet industry.
• Experience within would be a strong advantage.
• You are highly goal driven and work well in fast paced environments
• You are adaptable and thrive in changing environments
• You are a strong team player who can manage multiple stakeholders

• Attractive Salary & Benefits
• Join a market leader within FinTech
• Opportunity within a company with a solid track record of performance

Empirical F&M Academy