Job Description

Company Description Welcome to HOOQX, a multinational, full-service digital marketing agency with decades of experience. We specialize in end-to-end solutions tailored for businesses and startups, offering expertise in branding, content creation, digital marketing strategies, web design and development, app development, SEO, and more. Our commitment is to elevate our clients\' brands in the ever-evolving online sphere through compelling narratives and impactful results. Role Description This is a full-time on-site role in the Kolkata metropolitan area for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, communication, and more. They will work closely with the team to develop and implement strategies that drive results and help clients achieve their business goals. Responsibilities: Develop digital media strategies aligned with the company\'s vision and business goals. Create engaging digital content, such as websites, blogs, articles, and animated videos. Establish and enhance our online presence to increase brand awareness. Conduct regular social media and SEO audits to ensure best practices. Maintain SEO through regular keyword research and implementation of best practices. Create a unique brand identity online. Develop visual concepts for promotional activities. Manage Facebook, Instagram and Linkedin Ad campaigns Manage Google Ads campaigns and collaborate with the graphics team to create compelling display ads. Utilize social media and other online platforms to spread the company\'s message. Drive online sales through effective marketing strategies. Enhance customer engagement through various marketing initiatives. Monitor ROI and KPIs to track the effectiveness of campaigns. Qualifications Social Media Marketing and Digital Marketing skills Experience with web analytics and online marketing Strong communication skills, both verbal and written Knowledge of emerging digital marketing trends and tools Knowledge of basic HTML and web publishing Ability to analyze data and make data-driven recommendations Experience in creating engaging content Strong organizational and project management skills Proficiency in digital marketing software such as Hubspot, Active Campaign, and GetResponse Ability to work well in a team and independently Bachelor\'s degree in Marketing, Communications, or related field

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