Digital Marketing Specialist

Year    Kolkata, West Bengal, India

Job Description


Key Skills

Education

  • Any Bachelor Degree


Digital Strategy Development: devise comprehensive digital marketing strategies aligned with overall business objectives. Identify target audiences and analyse market trends to optimize campaigns for maximum impact.

Content Creation and Management: Produce engaging and relevant content for various digital channels, including website, blog posts, social media, email campaigns, and more.

Social Media Management: grow the company\'s presence on social media platforms. Create engaging posts, campaigns and monitor social media trends to improve audience engagement and reach.

SEO and SEM Optimization: Implement and optimize search engine optimization (SEO) strategies to improve organic search rankings and increase website traffic. Manage pay-per-click (PPC) campaigns to drive targeted traffic and achieve conversion goals.

Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote products/services, and improve customer retention.

Analytics and Reporting: Utilize digital analytics tools to measure the performance of marketing campaigns. Generate regular reports and actionable insights to assess performance, identify areas for improvement, and make data-driven decisions.

Conversion Rate Optimization (CRO): Continuously analyse website and landing page performance to identify opportunities for conversion rate optimization. Conduct A/B tests to improve user experience and increase conversion rates.

Marketing Automation: Implement and maintain marketing automation workflows to streamline lead nurturing, customer segmentation, and personalized messaging.

Collaborative Projects: Work closely with design, content, and development teams to ensure seamless execution of digital marketing campaigns and projects.

Stay Updated on Industry Trends: Keep abreast of the latest trends and innovations in digital marketing, and proactively suggest new ideas and strategies to improve campaign performance.
  • Role
  • Industry Type
  • Functional Area
  • Number of Vacancy 1
  • Gender [ Male / Female ]
  • Job Country India

Placement India

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Job Detail

  • Job Id
    JD3118946
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kolkata, West Bengal, India
  • Education
    Not mentioned
  • Experience
    Year