Digital Strategy Development: devise comprehensive digital marketing strategies aligned with overall business objectives. Identify target audiences and analyse market trends to optimize campaigns for maximum impact.
Content Creation and Management: Produce engaging and relevant content for various digital channels, including website, blog posts, social media, email campaigns, and more.
Social Media Management: grow the company\'s presence on social media platforms. Create engaging posts, campaigns and monitor social media trends to improve audience engagement and reach.
SEO and SEM Optimization: Implement and optimize search engine optimization (SEO) strategies to improve organic search rankings and increase website traffic. Manage pay-per-click (PPC) campaigns to drive targeted traffic and achieve conversion goals.
Email Marketing: Develop and execute email marketing campaigns to nurture leads, promote products/services, and improve customer retention.
Analytics and Reporting: Utilize digital analytics tools to measure the performance of marketing campaigns. Generate regular reports and actionable insights to assess performance, identify areas for improvement, and make data-driven decisions.
Conversion Rate Optimization (CRO): Continuously analyse website and landing page performance to identify opportunities for conversion rate optimization. Conduct A/B tests to improve user experience and increase conversion rates.
Marketing Automation: Implement and maintain marketing automation workflows to streamline lead nurturing, customer segmentation, and personalized messaging.
Collaborative Projects: Work closely with design, content, and development teams to ensure seamless execution of digital marketing campaigns and projects.
Stay Updated on Industry Trends: Keep abreast of the latest trends and innovations in digital marketing, and proactively suggest new ideas and strategies to improve campaign performance.
Role
Industry Type
Functional Area
Number of Vacancy 1
Gender [ Male / Female ]
Job Country India
Placement India
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