Job Description

Digital marketing & Lead Generation Specialist

Position Overview:

Intelous AI is looking for a high-performing who is passionate about achieving measurable results and thrives in a fast-paced, innovative startup environment. This role is critical to scaling our lead generation efforts, running high-impact campaigns, and contributing directly to revenue growth. The ideal candidate is target-driven, time-efficient, and eager to work with Intelous's cutting-edge AI tools, gaining first-hand experience in transforming the future of marketing technology.

Responsibilities:

• Time-Bound Execution: Plan and execute paid advertising campaigns across platforms (Google Ads, LinkedIn, and programmatic ad networks) with strict adherence to timelines and milestones.
• Target-Driven Performance: Develop and implement strategies to achieve lead and revenue targets while optimizing campaigns for conversion rates and ROI.
• Innovative Campaign Management: Collaborate with the content, SEO, and design teams to create compelling ad creatives and high-converting landing pages.
• Conduct A/B testing on ads and landing pages to improve campaign effectiveness.
• Analytics & Optimization: Monitor campaign performance, analyze data, and generate actionable insights to ensure continuous improvement.
• Identify and test new lead generation channels and opportunities to expand reach and impact.
• AI Adoption & Learning: Work closely with the product and marketing teams to integrate Intelous's AI/Third-party AI tools into campaigns and gain hands-on experience with innovative AI solutions for marketers.
• Manage multi-channel advertising efforts, including retargeting, to maximize brand visibility and engagement.
• Contribute to strategic planning, ensuring alignment with company objectives and team workflows.

Requirements:

• Experience:
• Minimum 3-5 years of proven experience in lead generation and managing paid advertising campaigns, preferably in a B2B SaaS or technology-driven environment.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, programmatic advertising platforms, and retargeting strategies.
• Experience working in a fast-paced startup environment is a plus.
• Skills:
• Expertise in paid media platforms such as Google Ads, LinkedIn Ads, and display advertising.
• Proficiency in analytics tools (Google Analytics, LinkedIn Campaign Manager) and reporting dashboards for campaign tracking.
• Strong knowledge of A/B testing, performance optimization, and retargeting strategies.
• Ability to create and optimize ad copy, landing pages, and creatives to improve campaign performance.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems for lead nurturing.
• Basic understanding of HTML/CSS for landing page optimization (preferred but not mandatory).
• Adaptability to learn and work with innovative AI tools and automation solutions.
• Exceptional communication, organizational, and collaboration skills.
• Soft Skills:
• Highly organized and efficient, with strong time-management skills to handle multiple campaigns and meet deadlines.
• Target-oriented mindset with a proven ability to meet or exceed lead generation and ROI goals.
• Proactive, self-starter attitude with the ability to thrive in a dynamic, fast-paced startup culture.
• Passionate about learning new tools and staying updated with the latest marketing and advertising trends.

Why Join Intelous?

• Impactful Role: Contribute directly to company growth and revenue through creative, high-performing campaigns.
• Innovative Environment: Work with cutting-edge AI tools, gaining unique exposure to transformative marketing technologies.
• Dynamic Team: Join a passionate team of marketers, developers, and innovators in a collaborative startup culture.
• Career Growth: Learn from industry experts, tackle real-world challenges, and grow your career in Martech and AI.

If you're a time-bound, target-oriented marketer who thrives on delivering results and is eager to learn in a fast-paced, AI-driven environment, we want to hear from you.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?45,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Work Location: In person