*Job Title:* Digital Marketing Specialist *Location:* Jaipur *Experience:* Minimum 3 years in Digital Marketing *Job Type:* Full-time ### Responsibilities: 1. *Digital Strategy and Planning:* - Develop and execute comprehensive digital marketing strategies aligned with business goals. - Conduct market research and competitor analysis to inform strategy. 2. *Content Creation and Management:* - Create, edit, and optimize engaging content for digital platforms. - Manage content calendars to ensure a consistent and cohesive brand message. 3. *Social Media Management:* - Develop, implement, and manage social media strategies across various platforms. - Monitor social media channels, engage with the audience, and analyze performance metrics. 4. *Search Engine Optimization (SEO):* - Optimize website content for search engines and implement SEO best practices. - Conduct keyword research and analysis for ongoing optimization. 5. *Paid Advertising:* - Plan and execute paid advertising campaigns (Google Ads, social media ads, etc.). - Monitor and optimize ad performance to maximize return on investment. 6. *Email Marketing:* - Develop and implement email marketing campaigns to nurture leads and drive conversions. - Analyze email campaign performance and implement improvements. 7. *Analytics and Reporting:* - Utilize analytics tools to track and report on the performance of digital marketing campaigns. - Provide insights and recommendations based on data analysis. 8. *Website Management:* - Ensure the website is optimized for user experience and conversions. - Collaborate with web development teams on site improvements. 9. *Lead Generation and Conversion:* - Implement strategies to generate and nurture leads through digital channels. - Optimize conversion funnels to increase lead-to-customer conversion rates. 10. *Brand Management:* - Maintain and enhance the online presence and reputation of the brand. - Ensure brand consistency across all digital platforms. 11. *Competitor Analysis:* - Monitor and analyze competitor digital marketing strategies. - Identify opportunities and threats in the digital landscape. 12. *Collaboration and Communication:* - Work collaboratively with cross-functional teams, including marketing, sales, and product teams. - Communicate effectively with external agencies and vendors. 13. *Stay Updated on Industry Trends:* - Stay informed about industry trends, emerging technologies, and best practices. - Implement new strategies and tools to stay competitive. Job Types: Full-time, Permanent Pay: \xe2\x82\xb910,000.00 - \xe2\x82\xb930,000.00 per month Schedule:

• Day shift

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)