Job description for PPC
PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click
advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising
campaigns that meet organizational goals and objectives.
PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of
online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet,
usually though Google AdWords or Bing Ads.
You will have responsibility for auditing, setting up, managing and optimising our clients\' PPC campaigns,
liasing with clients, as well as reporting, sales and performance analysis.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine
optimization (SEO.) You should also be analytical and good with numbers. Responsibilities
\xef\x82\xb7 Participate in forming effective paid search strategies
\xef\x82\xb7 Launch and optimize various PPC campaigns
\xef\x82\xb7 Oversee accounts on search platforms (e.g. Google AdWords, Bing)
\xef\x82\xb7 Be involved in keyword selection and audience targeting
\xef\x82\xb7 Monitor budget and adjust bids to gain better ROI
\xef\x82\xb7 Track KPIs to assess performance and pinpoint issues
\xef\x82\xb7 Produce reports for management (e.g. dashboards)
\xef\x82\xb7 Write attractive and concise copy for adverts
\xef\x82\xb7 Experience in data analysis and reporting
\xef\x82\xb7 Knowledge of SEO and digital marketing concepts
\xef\x82\xb7 Suggest and develop new campaigns across multiple channels
\xef\x82\xb7 Maintain partnerships with PPC ad platforms and vendors
\xef\x82\xb7 Find ways to reduce risk of click fraud
\xef\x82\xb7 Keep abreast of PPC and SEM trends Requirements
\xef\x82\xb7 Proven experience as a PPC Manager or Digital Marketing Specialist
\xef\x82\xb7 Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
\xef\x82\xb7 Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
\xef\x82\xb7 Understanding of HTML and XML is a plus
\xef\x82\xb7 Proficient in MS Office (particularly Excel)
\xef\x82\xb7 Excellent communication skills
\xef\x82\xb7 Analytical thinking
\xef\x82\xb7 BSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus Job Type: Full-time Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing: 1 year (Required)
• total work: 1 year (Required)

Work Location: In person