Job Description

Role: Digital Marketing Specialist Location: Hyderabad, India Experience: 3 to 4+ years Role Overview One of our esteemed clients is seeking a dynamic and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a proven track record in digital marketing, particularly in B2B products within the IT and consulting industry. This role is pivotal in driving our online presence, engaging target audiences, and contributing to business growth. Key Responsibilities Develop, execute, and manage comprehensive digital marketing campaigns tailored to our IT and consulting services. Collaborate with cross-functional teams to create compelling and relevant content for online channels, including website, social media, blogs, and email campaigns. Utilize SEO techniques to optimize website content and improve organic search rankings. Manage and monitor paid advertising campaigns, including Google Ads and social media ads, to maximize ROI. Analyze campaign performance using web analytics tools and provide actionable insights for continuous improvement. Stay updated on industry trends, emerging technologies, and digital marketing best practices. Plan and execute social media strategies to engage and interact with our target audience. Coordinate and manage email marketing campaigns, ensuring effective segmentation and personalized content. Work with design and creative teams to develop visually appealing and impactful digital assets. Collaborate with external agencies and vendors as needed for specific campaigns or projects. Monitor online reputation and respond to comments, reviews, and inquiries in a professional manner. Assist in the development of digital marketing budgets and contribute to resource allocation decisions. Qualifications Bachelor\'s degree in Marketing, Communications, or a related field. Proven 3 to 4+ years of experience in digital marketing, preferably within the IT and consulting industry. Solid understanding of digital marketing concepts, strategies, and tools. Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media platforms, and email marketing tools. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent written and verbal communication skills. Familiarity with SEO best practices and content management systems. Creative mindset with the ability to develop innovative marketing campaigns. Ability to manage multiple projects, prioritize tasks, and meet deadlines. Positive attitude, adaptability, and a strong willingness to learn and adapt to changes. Experience with IT and consulting services marketing is a plus. Application Instructions If you are a results-oriented Digital Marketing Specialist with 3 to 4+ years of experience and a passion for contributing to the growth of an IT and consulting company, we invite you to apply by submitting your updated resume. Join our team and make an impact in shaping our digital presence and success in Hyderabad. We look forward to reviewing your application.

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