Digital Marketing Specialist
Job Description
We are seeking a highly skilled Performance Marketing Specialist with proven experience in managing digital advertising campaigns for higher education programs such as MBA, BBA, IIM Programs, IIT Programs, and similar academic offerings. The ideal candidate will be responsible for driving lead generation and conversions through paid marketing channels while optimizing campaigns to deliver the best results for our education clients.
Key Responsibilities:
1. Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads specifically for higher education programs.
2. Develop and manage targeted campaigns for MBA, BBA, IIM, and IIT programs, ensuring maximum lead generation and high-quality conversions.
3. Perform audience segmentation to reach prospective students and professionals, ensuring precise targeting for various education programs.
4. Conduct keyword research and design high-performing ad copy and landing pages tailored to prospective higher education students.
5. Monitor, analyze, and report on campaign performance, delivering actionable insights to optimize ROI.
Job Type: Full-time
Pay: ?35,000.00 - ?45,000.00 per month
Schedule:
• Morning shift
Application Question(s):
• How many years of experience do you have in generating education product leads?
• What is your current/ last salary?
Work Location: In person
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Job Detail
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Job IdJD3513644
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IndustryNot mentioned
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Total Positions1
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Job Type:Contract
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationHR, IN, India
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EducationNot mentioned
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ExperienceYear