We are looking for Digital Marketing Specialist who will be responsible for planning and executing digital marketing campaigns across various online platforms. This role will involve developing and implementing strategies to drive traffic, engagement, and conversions, while also analyzing performance metrics to optimize campaigns for maximum ROI. Responsibilities:
Create and execute comprehensive digital marketing plans aligned with business goals.
Identify target audiences and devise digital campaigns that engage, inform, and convert.
Develop high-quality content for various digital channels (website, blog, social media, email, etc.).
Manage content calendar, ensuring consistent messaging and brand voice.
Conduct keyword research and on-page optimization to improve organic search rankings.
Monitor and analyze website traffic and performance using tools like Google Analytics.
Create, manage, and optimize PPC campaigns on platforms like Google Ads, Meta, and social media advertising.
Develop and execute social media strategies to increase brand awareness and engagement.
Monitor and respond to audience comments and messages on social platforms.
Design and execute email campaigns to nurture leads, retain customers, and drive conversions.
Analyze email performance metrics and optimize campaigns for better results.
Track and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns.
Generate regular reports to showcase ROI and provide recommendations for improvement.
Identify opportunities to improve website conversion rates through A/B testing and user experience enhancements.
Utilize marketing automation tools to streamline and optimize campaigns.
Segment audiences for targeted messaging and personalized experiences.
Qualifications:
Bachelor\xe2\x80\x99s degree in Marketing, Business, or a related field.
Proven experience in digital marketing, with a strong portfolio of successful campaigns.
Proficiency in digital marketing tools such as Google Analytics, SEMrush, Mailchimp, and social media management platforms.
Strong knowledge of PPC, Meta ads ads, social media advertising, and email marketing best practices.
Excellent written and verbal communication skills.