Job Description

Job description

Digital Marketing Specialist (Meta Business & Google PPC Expert)

Employment Type: Full-Time

Job Summary:

We are looking for an experienced Digital Marketing Specialist with advanced expertise in Meta Business (Facebook/Instagram Ads) and Google PPC. The ideal candidate should also have a strong understanding of eCommerce platforms like Shopify and WooCommerce, as well as hands-on experience with CMS management to make websites sales-ready. This role requires proficiency in email marketing, WhatsApp marketing, and other sales channels. The ideal candidate will excel at creating high-converting ad creatives, providing content strategy, and collaborating with cross-functional teams.

Key Responsibilities:

• Meta Business & Google PPC Expertise:
• Plan, execute, and optimize Meta (Facebook/Instagram) Ads and Google PPC campaigns.
• Analyze ad performance and implement strategies to improve ROAS and conversion rates.
• Manage budgets effectively to maximize lead generation and eCommerce sales.
• eCommerce & CMS Management:
• Work with Shopify and WooCommerce platforms to ensure seamless integration for sales funnels.
• Optimize websites for conversions using CMS tools and coordination with developers, ensuring a high level of user experience (UX) and sales readiness.
• Sales Channels & Automation:
• Develop and execute strategies for email marketing, WhatsApp marketing, and SMS campaigns.
• Implement marketing automation workflows to nurture leads and drive conversions.
• Ad Creatives & Communication:
• Provide strategic content ideas and collaborate with copywriters and designers to create high-impact ad creatives.
• Ensure all creatives align with brand messaging and are optimized for target audiences.
• Content Strategy & Collaboration:
• Develop content strategies that support digital marketing efforts and sales objectives.
• Collaborate with the content and design teams to create engaging campaigns across multiple channels.
• AI & Prompt Engineering:
• Utilize AI tools like ChatGPT to generate content ideas, assist with ad copy, and enhance automation workflows.
• Demonstrate high-level proficiency in prompt engineering to optimize content and ad outputs using AI tools.

Key Requirements:

• Proven experience (5+ years) in digital marketing with a focus on Meta Business and Google PPC.
• Strong working knowledge of Shopify, WooCommerce, and CMS tools.
• Hands-on experience in email marketing, WhatsApp marketing, and integrating multiple sales channels.
• Expertise in ad creative strategy, working with cross-functional teams (designers, copywriters).
• High proficiency in using AI tools like ChatGPT and expertise in prompt engineering.
• Analytical mindset with strong abilities to interpret data and optimize for performance.
• Experience with marketing automation platforms and tools like Mailchimp, Klaviyo, etc.
• Excellent communication, collaboration, and time management skills.

Preferred Qualifications:

• Certification in Google Ads and Facebook Blueprint.
• Experience with conversion rate optimization (CRO).

Why Join Us?

• Work with a dynamic and forward-thinking team.
• Opportunity to work on exciting eCommerce projects.
• A chance to grow your skills in AI-driven marketing strategies.

If you're a creative, analytical, and results-oriented digital marketer ready to take on exciting challenges, we want to hear from you!

Job Types: Full-time, Permanent

Pay: ?9,023.47 - ?60,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• How many years of Experience you have in Paid Ads?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person