Job Description

Department: Marketing
Job Type: Full Time
Job Location: Gurgaon
Job Code: #882-01A
Experience: 4-7 years
We are looking for an experienced and dynamic Digital Marketing Specialist and Content Writer to lead our digital marketing initiatives and create high-quality content that resonates with our target audience. This role requires a strategic thinker with excellent writing skills and a proven track record in managing digital marketing campaigns


JOB RESPONSIBILITY Digital Marketing Strategy



• Develop, implement, and manage comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Oversee all digital marketing activities, including SEO, SEM, email marketing, social media, and PPC campaigns.
• Monitor and analyze the performance of digital marketing campaigns, making data-driven decisions to optimize results.

Content Creation



• Write and edit high-quality content for various platforms including websites, blogs, social media, email campaigns, and other marketing materials.
• Develop content that aligns with the company's voice, style, and brand guidelines.
• Solution Messaging/Positioning: Act as storyteller for the solutions, leveraging high impact and differentiated solution positioning and messaging. Pivot seamlessly from developing high level content on industry trends, to writing detailed product-oriented collateral.
• Collaborate with designers, marketing teams, and other stakeholders to create compelling multimedia content.

SEO and Analytics



• Conduct keyword research and use SEO best practices to optimize content.
• Analyze web traffic metrics and suggest solutions to boost web presence. Social Media Management:
• Develop and execute social media strategies to grow the company's online presence and engage with the audience.
• Create and schedule posts, manage social media accounts, and monitor engagement metrics.
• Monitor social media channels for trends and feedback and respond appropriately.

QUALIFICATION & SKILLSET



• Bachelor's degree in marketing, Communications, Journalism, or a related field.
• Minimum of 4 - 7 years of experience in digital marketing and content creation in SAAS and/or B2B Enterprise software company
• Proven track record of managing successful digital marketing campaigns.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO, SEM, and social media marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Hootsuite).
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.