Job Title: Digital Marketing Specialist

Location: Bangalore, KA, IN, 560048



Business Unit: Vision Research



Posting Date: May 30, 2024



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Forza Silicon is a Business Unit in the Materials Analysis Division of AMETEK, Inc. Forza\xe2\x80\x99s history begins at the formation of the CMOS imaging industry where company co-founders, Barmak Mansoorian and Daniel Van Blerkom were a critical part of the Photobit team. Along with Photobit Co-founder, Dr. Eric Fossum, and many others, the team pioneered the development of CMOS imaging technology. Founded in 2001, Forza Silicon has established itself as an innovator and industry leader in the field of mixed-signal IC and CMOS imaging designs that have set the standard of the possible. Primarily through long standing customer relationships and partner referrals, Forza has grown to where today the company employs one of the industry\xe2\x80\x99s largest and most experienced independent CMOS imaging engineering teams. To learn more about Forza Silicon, please go to www.forzasilicon.com

Primary Focus - Website/Digital Marketing for Forza
Roles and Responsibilities:

• Be the go-to person for maintaining and enhancing the Vision Research websites hosted on Sitecore CMS.
• Plan and execute digital marketing, including Search Engine Optimization, Search Engine Marketing, social media, display & remarketing advertising campaigns, website enhancements & updates.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies to increase conversion.
• Excellent working knowledge of Google Analytics, Google Data Studio, and GTAG Manager.
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, device and customer touch points.
• Measuring/reporting on the performance of all digital marketing campaigns and website traffic flow using a variety of Web analytics tool.
• Work with Regional Marketing colleagues to repurpose existing content for social media posts, ads, banners, etc.
• Event support in India & Middle East as needed.
  

Key Requirements:

• BE / BTech / MCA /BCA with a minimum of 4 \xe2\x80\x93 6 years of experience.
• Hands-on Sitecore content editing experience is required.
• Proficient in HTML and CSS.
• Proven experience as a Digital Marketing Executive or in a similar role.
• Experience with Google Tag Manager, Google Optimize, B2B social media, Google AdWords, Bing Advertising, email campaigns, and Search Engine Marketing.
• Perfect knowledge of web analytics tools
• Excellent communication and interpersonal skills.
• Knowledge of Adobe Creative Cloud applications is preferred.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion. AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers\xe2\x80\x99 most complex challenges. We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.