Job Description

Job Title: Digital Marketing Specialist (Remote) Job Summary: Our company is seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing comprehensive digital marketing campaigns across various channels. You will utilize your expertise in e-commerce marketing, product marketing, performance marketing, growth marketing, lead generation and other online marketing strategies to drive results and meet business objectives. Responsibilities:

• Develop and implement digital marketing strategies to drive traffic, engagement, and conversions across various online channels
• Manage and optimize Google Ads campaigns, including search, display, and remarketing campaigns
• Plan, create, and execute effective social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter
• Drive e-commerce marketing initiatives, including conversion rate optimization, product promotions, and customer retention strategies
• Create and execute product marketing campaigns to drive awareness, adoption, and sales of our products or services
• Create engaging content for different marketing channels, including blog posts, website content, email newsletters, and social media posts
• Implement performance marketing tactics such as A/B testing, conversion funnel optimization, and landing page optimization to improve campaign performance
• Utilize growth marketing strategies to drive user acquisition, engagement, and revenue growth
• Develop and implement SaaS product marketing strategies to effectively position and promote our software products
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website visibility
• Monitor and analyze campaign performance metrics, generate reports, and provide insights and recommendations for improvement
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing and implement them in marketing strategies
• Collaborate with cross-functional teams, including designers, developers, and content creators, to ensure cohesive and effective marketing campaigns
• Manage relationships with external vendors, agencies, and partners as needed

Requirements:

• 2+ years of experience in digital marketing or a related role, with expertise in e-commerce marketing, product marketing, performance marketing, growth marketing, and SaaS product marketing
• Proven expertise in managing Google Ads campaigns, including Google Ads Manager
• Strong experience in planning and executing social media advertising campaigns on platforms like Facebook Ads Manager, LinkedIn Ads, and Twitter Ads
• Excellent understanding of content marketing, SEO, and keyword research
• Familiarity with various marketing tools and platforms such as Google Analytics, SEMrush, Moz, and Hootsuite
• Solid knowledge of website marketing, blogging, and online lead generation strategies
• Strong analytical skills with the ability to analyze data, generate reports, and make data-driven decisions
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects and priorities
• Remote work experience is a plus

Job Type: Full-time Salary: From 926,000.00 per month Supplemental pay types:

• Performance bonus
• Yearly bonus

Education:

• Diploma (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 2 years (Preferred)