Job Description

-Attractive Salary & Benefits-Join a market leader within FinTech-Opportunity within a company with a solid track record of performanceOur client is a leading provider of finance and stock market education.The Job- Designing, planning, managing, and optimizing integrated performance campaigns across multiple channels to generate pipeline- Monitoring, optimizing and reporting campaign performance with relevant detailed tracking across relevant KPIs. - Leading marketing funnels, A/B testing, bid strategies, Landing page optimization and execution across all channels- Study competitive GTM strategies and nurture current programs to improve conversion rates from leads to opportunities - Studying and developing buyer personas and knowing their buying preference- Conduct relevant market, industry & keyword research to assist in effective content development to target consumers throughout the buying journey. - Work closely with Marketing & Sales Team for tracking, reporting and efficient lead management - Manage and deliver on the Key acquisition metrics on Google Ads. - Drive the remarketing strategy through display, YouTube, and discovery campaigns - Knowledge of nuances of Meta Biz manager, Google & UAC ads, display & remarketing campaigns. - Stay up to date on the latest performance marketing trends and technologies - Must have hands-on knowledge on on-page, off-page & technical aspect of SEO- Proficiency in web analytics tools for regular monitoring and reporting - Excellent teamwork and cross functional collaboration abilities - Basic knowledge of AI designing, content writing and data analytics tools required.Ideal Candidate :- You have at least 3 years experience ideally in Digital Marketing within Internet industry.- Experience within would be a strong advantage.- You are highly goal driven and work well in fast paced environments- You are adaptable and thrive in changing environments- You are a strong team player who can manage multiple stakeholders (ref:updazz.com)

updazz .com